When we talk about Salesforce partners (channel managers), most of them are from non-tech background. These groups of users are highly dependent on their software developers to create desktop and mobile applications for Sales Cloud. This dependency hampers the productivity of partners and ultimatelydecelerates the sales.
To overcome this hurdle and eradicate dependency, Salesforce recently announced a new component of its Sales Cloud. This is an application known as Partner Relationship Management, a Sales Cloud PRM. This application is one of the best tools for the non-tech users to customize the partner portalon their own. Additionally, this PRM appspeeds up the sales operations and enables the partners to focus on revenue generation.
According to Salesforce, their major revenue comes from the partners and remaining from the companies in high-tech, manufacturing and telecom. They also stated that having partners by their side helps them in reaching the local market, build strong relationship and manage deals that are quite complex and require particular area of expertise.
The PRM app will let the partners customize and deploy the platform rapidly in a robust way. The PRM app is built with intent to totally transform the customer access to the market as it will be extremely simple to inflate the sales channels.
Here are the important components of the PRM app
- The guided setup wizard is included to quickly configure, customize and deploy the app. This component is responsible for adding the partners into specific tiers and enable them in achieving targeted promotions with customized content.
- The Lightning CMS connect is introduced to help partners to create customized and branded partner experiences. With this feature, the partners can drag and drop the site content, graphics in order to keep the site updated.
- The Einstein Content Recommendation is based on machine learning technology to figure out which files are productive and relevant.
- At last, the Channel Marketing Automation feature is an extension to the Salesforce’s Marketing Cloud platform. This enables the partners to build, track and analyze email campaigns to provide a similar buying experience to the customers.
