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Tech news doing the rounds- Week 49, 2018

Why web design is important to online retailers' success?

Few factors affect an online retailers’ e-Commerce sales more than the design of its retail website. 61% of consumers will leave a retail site and go to a competitor if they have problems using a particular website, according to an exclusive Internet Retailer survey of 562 online shoppers conducted in October 2018.

Read more: https://hubs.ly/H0fNl320

Topics: technology partner digital customer experience Digital commerce strategies eCommerce Cloud Computing Digital Commerce Cloud cloud migrations Big Data and Analytics Big Data strategies Enterprise mobility management Enterprise Mobility

Building a Skype for Business bot with Microsoft Bot Framework and LUIS

With the steady growth of chatbots, platforms like Skype, Facebook, Kik, Line etc. have all started supporting chatbots. The launch of the Microsoft Bot Framework provides an easy process for the development of bots on several such platforms.

Skype for Business is the Instant Messaging (IM) platform for thousands of businesses worldwide. However, as a platform primarily for messaging, Skype for Business does not support bots out of the box.
Topics: Skype for Business Microsoft BOT LUIS Microsoft

Tech Stories Handpicked for you- Week 48, 2018

5 e-commerce technology trends that will shape the future

The growth of e-commerce is expected as more consumers are shopping and making purchases online. With technology changing fast and is a key element that will determine how e-commerce brands grow their sales, using appropriate technology is going to help e-commerce brand remain efficient, lower their costs, engage their customers, and improve buyer experiences. Here are the five technology trends that will shape the future in the e-commerce space.

Read more: https://hubs.ly/H0fKmq60

Topics: technology partner digital customer experience Digital commerce strategies eCommerce Cloud Computing Digital Commerce Cloud cloud migrations Big Data and Analytics Big Data strategies Enterprise mobility management Enterprise Mobility

Working with Python for Streaming Music from YouTube

Python is a high-level interpreted language used for general purpose programming. It is not just limited for general purpose programming but it can also be used for web programming using web frameworks like Django, Flask, Google App Engine, Zope and much more. Additionally, it can also be used to develop desktop applications or for games (pygame). Python is a dynamic language and can help you write a code in a significantly less number of lines.Python provides you with a large number of libraries, which can be imported and used to simplify coding. Moreover, to install those libraries Python provides a package management system called PIP which is used to install and manage software packages written in Python. PIP is included by default if you have Python 3.4 or 2.7 and above.

Pafy– A Python library to stream YouTube and retrieve metadata

Pafy is a Python library that provides functionality to stream YouTube and retrieve metadata related to YouTube videos or metadata of playlists on YouTube.

Pafy.new(): It is a function that accepts the YouTube video URL as an argument and returns a pafy object. Pafy objects hold the metadata of videos hosted on YouTube such as title, author, videoid, author etc.

A pafy object provides you with various data attributes.

Pafy Methods: The pafy.getbest(), pafy.getbestvideo() and pafy.getbestaudio() methods a gives you access to the highest quality video streams available on YouTube.

Playlist retrieval using pafy: The pafy.set_playlist() accepting YouTube playlist URL/playlist ID as arguments is a method that returns a Python dictionary containing metadata and pafy objects as key of the dict.

For documentation refer: https://Pythonhosted.org/Pafy/

Topics: Python YouTube

Integrating Hubspot and Custom ERP using SiddhiQL

What is Hubspot?

Hubspot is a CRM tool for use by marketing and sales departments, which track and manage interactions between a company and its customers. It also has other product to take care of content management, social media marketing, web analytics, and landing pages development. It is an efficient tool which can also integrate with Gmail and Microsoft Office. It is a cloud-based product which provides SaaS (Software as a Service). It can be considered as an entire marketing solution.
Topics: SiddhiQL HubSpot Enterprise CRM ERP

Integrating Magento with Marketo

What is Marketo?

Marketo is a great marketing automation platform as we know. It is founded by Phillip M. Fernandez, David Morandi, Jon Miller. It focuses on the following areas of digital marketing

  • Account-based marketing
  • Emails
  • Social media marketing
  • Digital ads
  • Web management
  • Analytic
Integrating Marketo with Magento has few intrinsic benefits that can help an organization elevate its revenue and mindshare by bringing in marketing and sales automation.

Benefits of integrating Magento with the Marketo

Magento is one of the best open source e-commerce platforms for enterprises. Marketo helps Magento to boost the sales and increase targeted customers. Marketo integration provides an opportunity to execute personalized campaigns to help increase the conversion ratio.

Marketo integration gives automation for syncing the data from Magento to Marketo platform and vice a versa. There are various data sets such as customer data, purchase history of the customer etc. Marketo collects such data and tracks the customers’ behavior, triggers future email campaign and generates the effective reports which help to analyze the sales behavior of the store.

Also, Marketo is provides marketing automation which helps the customer to understand the landing pages, personalized web content, forms etc. Through account-based marketing, Marketo targets the greatest revenue potential by engaging high potential accounts and quickly moving them down the sales funnel.

How to connect Marketo with Magento

Zapier allows integrating Marketo with Magento. Zapier and Marketo account will be required for integration. Zapier will ask for the following information to be able to connect with Magento:

  • Store URL
  • Admin credential (username and password)
  • Store code (if multistore)
Once Magento integration with Zapier is done, Marketo integration will be required with Zapier on the other end. It will require the following information:

  • Marketo client id
  • Marketo client secret
  • Account/Munchkin id (unique part of the base URL in Marketo for the specific account)
After all the configurations are done, Zapier will start syncing Magento data with Marketo. There is no any other integration required at Magento end.

The following information from Magento will be synced with Marketo once the integration is successful.

  • New customer created in Magento
  • New order in Magento
  • New product in Magento
  • New sales order generated
  • New sales order invoice generated
  • New sales shipment generated
  • New sales credit memo generated
It is the easiest way of integrating Marketo with Magento without involving heavy coding. However, for complex data integration once has to dig deep into the code. But that is something that I will try to cover in one of the future blogs.
Topics: Magento Marketo

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.