Salesforce.com, San Francisco-based cloud computing firm, has started 'Ignite' its consulting and design-thinking division in India as it looks to accelerate growth and combat competition in one of its fastest growing markets.
Started first in the United States, the key task of Salesforce's Ignite is to guide companies that are struggling to translate the promise of digital technologies, mobile devices, cloud computing, data analytics, and so on into an outcome based investment and transformation strategy.
Salesforce whose software helps businesses sell, market and track customer activity, in line with its global strategy to combat increasing competition from Oracle and Microsoft, is looking at expanding its marketing and sales team in India, it is looking at cloud, mobile, social, Internet of Things (IoT) and artificial intelligence technologies too.
Doubling sales and marketing efforts in India is a testament to the commitment Salesforce has made towards accelerated growth and investment.
Salesforce Ignite’s designers, researchers and strategists all help clients evaluate their businesses and gauge creative ways to transform their organization for the future.
Salesforce Ignite is a workshop that attempts to implement a road map, which includes suggestions and recommendations for their partners to help the client achieve their goals around Digital Transformation.
Salesforce has facilitated hundreds of Ignite engagements since the program’s inception with a goal to ignite customers’ journeys to digital transformation.