The most prominent leaders of the industry, IBM and Salesforce have collaborated together to encourage artificial intelligence platform. The ideology behind partnership is to provide access to IBM’s Watson information using Salesforce customer platform to blend Einstein’s customer relationship data with Watson. This includes information such as weather, healthcare, financial services and retail. The alliance of IBM Watson and Salesforce Einstein can enable organizations to strategize more specifically in terms of targeting customers.
Long since, IBM is a player in Service Cloud industry thus this collaboration offers IBM a closer access to it. Similarly with this partnership, Salesforce Einstein can get benefitted from the large volume of data especially, weather information that might be a threat to the customer products.
Though Watson is an intuitive and hassle-free artificial intelligence platform, it is not in accordance with the business standards. To fulfill business objectives, Watson’s unstructured data can be combined with Einstein’s customer oriented Salesforce data that can later be used as intuitive information.
Using the collective information from both Watson and Einstein, a retailer can monitor customer shopping patterns, weather information including the retail industry data to strategize highly effective and personalized campaigns.
Data has become extremely vital for every industry and by using AI this data can be converted into actionable insights. Watson and Einstein are the best companions through which AI can be penetrated further into the enterprises.
Using IBM’s weather information, Salesforce can offer weather information to their customers. This weather information can help Salesforce customers to plan in advance in terms of product safety. The IBM weather feature can be accessed by Salesforce customers using the Salesforce AppExchange. An additional IBM product known as IBM Application Integration Suite will enable the integration of on-premise data with cloud.
By the end of this month IBM is about to release its Application Integration Suite whereas the Watson and Einstein integration and the weather data integration offered by the IBM company Bluewolf will be available in second half of 2017.
