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Salesforce Einstein is AI in business technology

Yes, every business has customers where they are supposed to be nurtured and taken care of. That’s the reason businesses make sure their CRM platforms are optimized and built using latest technologies. Speaking about CRM, few months ago Salesforce announced Einstein, an artificial intelligence Salesforce CRM platform well-known for its smartness and advance capabilities.

During the announcement, Salesforce revealed that with the help of Einstein, data models can be built automatically irrespective of the products customized by the customers. Salesforce stated that Einstein will use artificial intelligence to build next generation AI-based applications.

Using Salesforce Einstein for your business is all about being a data scientist empowering artificial intelligence to foster customer relationship. With Einstein, you can derive conclusions automatically by collecting data from CRM, calendars, emails, social media platforms, ERP and IoT devices. Einstein is a brilliant technology build to strengthen the decision-making process by switching the focus to customer relationship.

With Einstein as an extension to CRM, one can bring in artificial intelligence to business. Earlier, only big companies such as Facebook and Google could leverage artificial intelligence but now with Einstein even small businesses can climb the success ladder by incorporating artificial intelligence.
Einstein is developed using powerful technologies to power artificial intelligence and make the business process seamless. As every Einstein feature communicates with each other there is no obligation to prepare the data manually or manage the models separately.

Here is what you can do with Einstein:

  • Envisage sales prospects
  • Resolve customer queries beforehand
  • Provide an excellent and personalized customer experience
  • Develop apps with integrated intelligence
Truly, Einstein is an AI in business technology!
Topics: Salesforce Einstein Artificial Intelligence

No wonder that Salesforce named a leader in B2C Commerce Suites

Salesforce have really worked hard to create Einstein by collaborating cloud and artificial intelligence technologies. Salesforce’s agenda to leverage these technologies is to provide an excellent shopping experience to the customers because the commerce world is evolving and at the same time customer expectations.

Salesforce’s remarkable efforts were appreciated and rewarded by Forrester. They named the Salesforce Commerce Cloud, known as Commerce Cloud Einstein as the leader in the Forrester Wave: B2C Commerce Suites Q1 2017. In the report, Forrester has mentioned that Salesforce has demonstrated inevitable abilities by utilizing AI and data-driven decision making approach.

Salesforce Commerce Cloud Einstein have topped the charts for market presence. The report talks about how Salesforce Commerce is an excellent blend of marketing, sales and services. It is one of the best suitable option for the businesses desiring strong, robust and highly scalable cloud platform.

Jeff Barnet, CEO, Cloud Commerce Salesforce said, “Digitization is influencing the commerce industry. The more connected customers, the more brand visibility.” He also stated, “The commerce transformation will bring in various opportunities for the brands and revolutionize the commerce experience by making it smarter, more personalized and engaging.”

The traditional systems are not capable enough to connect with different consumer channels for buying purpose. They are not flexible and are too costly to cope with the ever changing market landscape. Hence, Salesforce Commerce Cloud is far better and provides flexibility and agility to businesses and facilitates them to provide a personalized experience to the customers.

Salesforce Cloud Commerce is an excellent invention in itself. Being one of the most powerful CRM platform it helps brands to innovate in the dynamic consumer driven world. It empowers brands to deliver unique experiences to their customers by leveraging sales, service, marketing, analytics and IoT.
Topics: Salesforce Einstein Watson Salesforce Commerce Cloud

What Watson and Einstein can do together?

The most prominent leaders of the industry, IBM and Salesforce have collaborated together to encourage artificial intelligence platform. The ideology behind partnership is to provide access to IBM’s Watson information using Salesforce customer platform to blend Einstein’s customer relationship data with Watson. This includes information such as weather, healthcare, financial services and retail. The alliance of IBM Watson and Salesforce Einstein can enable organizations to strategize more specifically in terms of targeting customers.  

Topics: Salesforce IBM Einstein Watson Artificial Intelligence

Salesforce: How AI will impact the workforce?

With recent announcement of Einstein, Salesforce revealed, how artificial intelligence and machine learning technologies will mutually enhance the functionality of their CRM platform. For all Salesforce products, Einstein offers array of features which includes insights, predictions, recommendations and automation.

Through Einstein, Salesforce is trying to break the entire stereotype ideology of applying same solution to every problem. According to Salesforce, humans alone will not be able to drive the economic growth, instead artificial intelligence and machine learning will prove to be the equal contributors. With AI and machine learning, Salesforce is preparing to infiltrate Salesforce products more intensely into customers business to enhance human decision making process.

Salesforce asserts if Einstein is as good as Salesforce then it might simplify marketing and sales efforts. With the help of automation, Einstein might replace repetitive tasks of humans and help them to focus effectively on important tasks. This era will be called as cognitive era, where AI will transform every major industry. 

According to Salesforce experts, any task performed by a human can be now automated using artificial intelligence. However, it is not that Einstein will replace humans entirely, instead there are lot of tasks which can be performed together using human and AI abilities.

Topics: Salesforce Artificial Intelligence Einstein

Benefiting through artificial intelligence with Salesforce


Topics: Artificial Intelligence Salesforce Einstein

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.