With recent announcement of Einstein, Salesforce revealed, how artificial intelligence and machine learning technologies will mutually enhance the functionality of their CRM platform. For all Salesforce products, Einstein offers array of features which includes insights, predictions, recommendations and automation.
Through Einstein, Salesforce is trying to break the entire stereotype ideology of applying same solution to every problem. According to Salesforce, humans alone will not be able to drive the economic growth, instead artificial intelligence and machine learning will prove to be the equal contributors. With AI and machine learning, Salesforce is preparing to infiltrate Salesforce products more intensely into customers business to enhance human decision making process.
Salesforce asserts if Einstein is as good as Salesforce then it might simplify marketing and sales efforts. With the help of automation, Einstein might replace repetitive tasks of humans and help them to focus effectively on important tasks. This era will be called as cognitive era, where AI will transform every major industry.
According to Salesforce experts, any task performed by a human can be now automated using artificial intelligence. However, it is not that Einstein will replace humans entirely, instead there are lot of tasks which can be performed together using human and AI abilities.
At this moment, it would be wrong to say Einstein will immediately drive the innovation and take away the human jobs. Einstein offers lot of functionalities which includes automated lead-scoring, which is based on the information generated from Salesforce application. It also provides intuitive information such as what type of customer has searched for your marketing collaterals (case studies, presentations, etc.) online.
Considering recent competition and innovation, it is highly essential to be aware of what’s going on and AI provides you with the information. Salesforce’s Einstein offers you with various inputs without any hiccup, which might be helpful for the business growth. With Einstein, Salesforce is aspiring to provide automatic customization to all of their customers by creating a layer of dedicated processes.
Salesforce experts also stated, Einstein would have features to help the non-technical staff. With Einstein, they aim to make sales professional smarter and productive.
In conclusion, increased efficiency is directly proportional to higher outputs with less inputs. Hence, sole aim of Salesforce Einstein is to utilize artificial intelligence to generate maximum results by reducing the human efforts.
