From last decade, a rapid growth has been observed in e-commerce industry, heavily impacting the way businesses operate and consumers shop. Important factor to promote e-commerce growth is massive digitization. Digitization has led the consumers to buy services and products by eradicating all the geographical barriers and boundaries.
Irrespective of all e-commerce offerings, there are high chances, e-commerce businesses might go experience few hurdles considering the language facet and hold back the brand success associated with it. So, with advent of international exchange, quality translation and localization services are expected. There are lot of enterprises out there who are revamping their e-commerce strategies and adding more languages to their online sites have to provide more of a localized experience to consumers. But, how can the e-commerce businesses upscale their localization strategy.
In this blog, I am writing few tips which might be helpful for your e-commerce business expansion within the international market.
- Resemble the same language – If you planning to expand into new market, it is essential to consider language and culture of the place as a priority. It is also vital to have an understanding of how consumers can be approached. Because if you fail to communicate or resemble language of the locals then you might not be able to sway them as expected and your brand might lose its importance.
- Translate entire site content – Yes, speaking same language is essential, but it might not be the only solution. To provide a novel consumers experience it is vital to translate all website and marketing contents into the local language. Also, while targeting new markets make sure you have local domain names, localized keywords, meta-tags and titles. Having a complete optimized site could improvise site ranking and provide a better user experience to consumers.
- Perform thorough research for all marketing channels – If your agenda is to seek attention via an e-commerce digital marketing campaign, it is must that your campaign is aligned with local cultures. Additionally, you must be aware of the channels used by the target audience so they are easily able to find content available on those particular channels.
- Be aware of the local laws – If you are certain to introduce some business to a particular market, it is mandatory to know all local laws and regulations for smooth business operation. Consider all laws right from tax, custom to import and liability. Make sure your products have cleared quality control test and are according to regulations of the market wherever you are selling it. If you fail to contemplate laws, it may directly impact your e-commerce business by jeopardizing it.
- Develop a localized mobile application – Digitization has brought us to a stage where everybody is armed with smartphone or tablet. Truly, as time is passing, smartphones are gaining lot of popularity and are changing the way things are done. So, if you want to target international market, it is recommended you have a developed mobile application for the success of your localization strategy. In conclusion, if your e-commerce brand is available and accessible on all platforms and devices, there are higher chances of success within a particular localization.
