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Mandar Thosar

Mandar is an Engineering graduate now transubstantiated in to Marketing professional. At e-Zest, he manages all marketing activities, be it traditional and on-line. His mission is to promote e-Zest to world.

Recent Posts by Mandar Thosar:

Is your B2B e-Commerce customized for the buyer journey?

While B2B organizations have received their inspiration for e-Commerce from B2C websites, their sales cycle remains very different from that of B2C. This has both advantages to exploit and potholes to avoid.

Let’s explore a few factors that indicate why B2B and B2C e-Commerce portals have to operate differently. This would aid in bootstrapping your digital commerce project rather than copying a boilerplate from B2C.
Topics: B2B sales B2B commerce B2B Companies B2B eCommerce Digital commerce strategies

Customize your digital business experience by adoption of AEM and Magento

One differentiation that is very difficult for your competition to replicate is the experience. Experiences are built using tiny tidbits of activities and behaviors that are unique to each brand. What if you could consistently deliver your differentiating factor to your customers? Moreover, you could continuously refine that experience as you progress and maintain every improvement you have introduced in the process. The marriage of AEM and Magento enables you to achieve this without much tumult.
Topics: Digital Commerce Magento Adobe Experience Manager AEM Digital Business

Brace your organization for GDPR compliance

The moment May 2018 dawns, your organization will have no room for excuses. GDPR can hit your organization like a Tsunami if your processes aren’t compliant or be a blessing if they are. The future of your brand is thus clearly in your hand. If you currently serve EU citizens or intend to, you better roll up your sleeves and get to work, for time will not be too kind.

Topics: GDPR General Data Protection Regulation data privacy europe Privacy

GDPR- Time for a Marketing overhaul

GDPR- time for a marketing overhaul

The echo of GDPR can now be heard echoing in all corners of the world. If you are a marketing professional then there's a good chance that you have heard about GDPR (General Data Protection Regulation). You might ask why and how the marketing department is impacted by this GDPR to be imposed by the EU in May. Good question.

Topics: GDPR marketing General Data Protection Regulation europe

System of engagement for a successful B2B e-commerce

System of engagement for a successful B2B e-commerce

Over the last couple of years, B2B buying cycle has changed significantly. The convenience and speed offered by B2C has permeated in the B2B commerce world, thanks to the internet. The industry that was ruled by system of records, as coined by Geoffrey Moore, through legacy ERP, HR and financial systems had to cope up with ubiquitous access, real-time responses and ad-hoc flexibility demanded by today’s buyers.

Topics: B2B B2B commerce

Fine tuning your e-Commerce with customer journey analytics

Fine tuning your e-commerce with customer journey analytics

The customer journey is one of the most pivotal aspects of your e-Commerce setup. User experience designers spend months etching out the intricate details of the customer’s journey to shape and smoothen his or her experience. The customer journey offers tremendous possibilities of improvement even for the most crisply built experiences. Integrating analytics into the e-Commerce platform is always good to sharpen the insights gained and the customer journey is one of the first and best places to start doing that.
Topics: eCommerce Digital Commerce Customer Journey Customer Experience Customer engagement

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.