<img alt="" src="https://secure.leadforensics.com/150446.png " style="display:none;">

Blogs

An Augmented Reality of the Environment

An Augmented Reality of the Environment

I have always avoided going to the movies to watch sci-fi films, because I could not imagine a future where we all function as robots or spacemen. It is not that I had a limited imagination; it is just that I have always preferred stories based on reality. This may be the reason why Virtual Reality as a technology never appealed to me. I could never really comprehend the notion of an entirely fantasy world. However, as I stepped into the tech world, I was introduced to a technology grounded in reality that allows us to augment aspects of it; I was all ears even though this was not something entirely innovative for me. I have avidly been using filters provided by Snapchat and Instagram for a while now. I just never realized that this was Augmented Reality (AR)at work. Some of my favourite consumer brands like Ikea too have incorporated AR. I believe, however that the scope of AR is vast, exciting, and futuristically noble.

Topics: Augmented Reality AR virtualization VR Virtual Reality

The influx of VR, AR and MR technologies in enterprises

Influx-of-vr-ar-and-mr-in-enterprises.png

Virtual reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are coming to the workplace sooner than you think. Are you prepared?

It is no more a speculation that enterprises are investing big bucks in these technologies as these technologies hold a lot of promise for businesses. Companies typically deploy these technologies for specific use cases or to solve particular business problem, it’s all about improving performance and creating efficiencies.
Topics: VR AR MR

VR, AR and touch-less gestures driving the future of UX

ipsita-vr-ar-touchless-gestures-the future-of-ux-20170801.png

User experience has probably never been as exciting as today. The breakthroughs in technology have led to the advent of Virtual Reality, Augmented Reality and Touch-Less gestures-based interfaces. The future of UX lies in adopting these revolutionary changes and riding the wave.

Topics: VR AR Virtual Reality Augmented Reality ux User Experience

New technologies shaping new user experiences for digital commerce

Digital-commerce-blog.png

‘Are you being served’, a popular sitcom in 1971 that ran for around 14 years, defined the shopping mall culture as we know it today. However, ‘are you being served?’ question today gone far beyond the mall. Newer technologies are being invented constantly and are used innovatively by marketers that keep shaping our buying experiences. We are at the cusp of interesting time where infusion of the technology in the form of Personal Assistants like SIRI/Amazon Echo, AR, VR, AI, machine learning, speech to text and IoT in the buying process is about to explode.

Topics: Technology User Experience ux Digital Commerce AR VR

A quick low down on everything about Google hardware event

In a seemingly largest announcement on hardware, Google recently unveiled its interesting array of devices as well as services on October 4 in San Francisco. This newest range of devices put Amazon's Echo and Apple's iPhones right in the limelight.

Topics: Google Google Apps hardware IoT Software connnected devices Android mobile devices AI Smartphone wifi VR connected computing

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.