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Blogs

Mobile Apps for Medical Device Companies

Means of selling have evolved radically over the years. From the traditional barter system to door-to-door selling to commercials, social media and now mobile apps. Mobile apps are great because they offer an interactive interface to users. Interactive sales tools facilitates sales teams to display features and benefits and differentiate their product against the competition.

Topics: Mobile Development Companies Medical Device Companies Mobile app development Mobile Development mobile apps Technology

Technology Stories Everyone’s Excited About - Week 5, 2015

AWS leading the Cloud Race

Topics: AWS Big data cloud computing mobile apps Technology Enterprise Mobility

How Marketers Can Leverage the Age of Mobile

With the proliferation of mobile devices, the consumers of today are always connected and know exactly what they want and how they want it. Marketers thus need to understand and capitalize on the huge opportunity that they are getting with billions across the globe adopting smartphones and making mobility it the new reality of life. In fact, in order to stay relevant, marketers need to identify how to ‘effectively’ market to these mobile consumers and profit from them. What marketers today cannot afford to ignore is that the traditional sales funnel is fast becoming redundant and that they need to come up with a new approach that is cross device and can be leveraged for measurable results. This article outlines some of the ways in which marketers can make friends with mobile and change their marketing approach

Topics: TABit mobile application development Mobile Development mobile apps Technology

TECH DIGEST – Week 42, 2014

IBM, Microsoft come together for a Cloud Alliance

Topics: Cloud Alliance mobile apps Technology Enterprise Collaboration

TECH DIGEST – Week 39, 2014

What influences the adoption of cloud computing?

Topics: Big data adoption of cloud computing mobile apps Technology

Why Mobile Apps and Digital Marketing are the business match made in heaven?

Businesses today are increasingly leveraging the power of mobile to improve business opportunities. Today Mobile makes up almost 60% of internet usage, it is thus a no-brainer to have a mobile strategy. The dilemma for organizations is where should businesses invest to get more mileage from the money spent?There are an overwhelming number of options for businesses today to leverage digital channels for marketing optimization. From Google Ads, SEO, Content Marketing to Social Media Marketing to many other mediums and channels, there are some great options that are already being tried and tested. However, in order to make the most of the digital platform companies have to take a holistic approach to marketing which is in line with the business goals.

Topics: TABit mobile application development mobile apps Technology

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.