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Why Mobile Apps and Digital Marketing are the business match made in heaven?

Corporate Sep 29, 2014

TABit mobile application development mobile apps Technology

Businesses today are increasingly leveraging the power of mobile to improve business opportunities. Today Mobile makes up almost 60% of internet usage, it is thus a no-brainer to have a mobile strategy. The dilemma for organizations is where should businesses invest to get more mileage from the money spent?There are an overwhelming number of options for businesses today to leverage digital channels for marketing optimization. From Google Ads, SEO, Content Marketing to Social Media Marketing to many other mediums and channels, there are some great options that are already being tried and tested. However, in order to make the most of the digital platform companies have to take a holistic approach to marketing which is in line with the business goals.

Mobile Apps can help maximize marketing efforts and provide immense help by helping streamline processes. Large businesses are already using mobile apps to promote their brands and promote merchandize and services and smaller businesses too can use mobile apps to:

  • Build brand loyalty
  • Increase brand visibility and accessibility
  • Increase connect with on-the-go customer
  • Enhance social networking strategies
  • Increases sales opportunities
  • Provides geo-targeted advertising

Car dealerships, retailers, hospitality providers to the many other businesses today, all are leveraging mobile apps since these help streamline processes by cutting down call time, build a comprehensive database, promote new offers and most importantly help recognize customer buying patterns which help in providing higher levels of elevated customer interactions. Plus these apps are really easy to build, are extremely customizable and light on the pocket.

Read more: http://goo.gl/H1m7Ws

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.