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Code validations using static-review library in Magento


Magento2 comes up with some advance tools and plugins, which are really useful for developers to track some common errors during development; I am going to introduce a small tutorial, which helps developers to validate PHP scripts before committing code to Git branch.
Topics: Magento 2.0 Magento

BlueFoot CMS Page Builder for Magento 2

Since Magento acquired the technology behind the BlueFoot CMS and Page Builder module it has made the BlueFoot CMS a core part of the Magento platform to empower merchants to have a greater control and creativity over their digital experiences.
Topics: Bluefoot Magento 2.0 Bluefoot CMS Magento

Ready-to-use steps to analyze the KPIs with Google Analytics data

If you run an online business, you need to continuously evaluate its performance to understand whether you are progressing in line with the revenue goal. Speaking about e-commerce, with such a wide range of indicators, it is easy to get lost and let the core business metrics out of your sight.

This post is to provide you with the ready-to-use steps to calculate the most strategic KPIs with the help of Google Analytics data.

Cost of customer acquisition

This KPI shows the cost to acquire one customer (how much you invested in online marketing). To calculate it, divide total marketing campaign costs by the number of customers acquired. To get actionable insights, evaluate traffic channels and online campaigns separately. Here’s how:


CAC Cost of customer acquisition
MCC Total marketing campaign costs related to acquisition (not retention)
CA Total customers acquired

To get the number of customers acquired, set up a goal that will represent a purchase on your site. Then go to the reports on the marketing campaign or channel results and check the conversions block.

Conversion of a channel/campaign

This KPI shows the percentage of visits your site has and been transformed into potentials leads. To estimate the total Conversion Rate, a total number of conversions are divided by the total number of visits.

What kind of indicators should be treated as conversions depends on your goals. You may set up various e-commerce goals and track their Conversion Rate separately.

Conversion Rate is often used to measure landing page effectiveness, as it indicates which page has the best content and potential to provide the most optimal user experience.

Shopping cart abandonment rate

This KPI shows the percentage of activity and non-purchasing by the user. The metric is calculated by dividing the number of orders placed by the number of shopping carts created. In simple terms which means the number of user visits during which a user has added an item to the shopping cart, but hasn’t reached the check-out point.

Unlike a brick-and-mortar store, in online retail this metric is essential. In Google Analytics this metric is easy to arrive at and visualize with several goals setup too. Firstly, create at least two goals in Google Analytics:

  • One which tracks the number of time users completed the add to cart action
  • One which shows the check-out success or thank you page viewed by the user


Average order value

This KPI is easy and a well-known metric, which can be known by calculating the revenue received from sales divided by the number of orders taken.

The list by far is not exhaustive. However, these four key metrics could be a good starting point
Let me note, that for tightening together web traffic and financial goals, e-commerce tracking and goals set up are must-haves in your Google Analytics account. How to set up goals and e-commerce tracking you can read here and here.

Topics: Google Analytics eCommerce KPI Magento Digital Commerce

Delivering Omni-Channel Customer Experience with Magento

Delivering Omni-Channel Customer Experience with Magento

Organizations aspiring to either step into the world of omni-channel or transform their existing multi-channel into unified commerce should choose the right platform for implementation for their omni-channel strategy to work for them. Likewise, creating a pure multi-channel strategy and then transforming it into an omni-channel will leave you with less freedom. It takes fewer efforts to plan and execute one initially rather than at a later stage.

Topics: Omnichannel Magento eCommerce Digital Commerce For Developers

Omni-Channel vs Multi-Channel

When it comes to the world of commerce, omni-channel and multi-channel are the reigning buzzwords. In other words, while omni-channel and multi-channel are hot topics, that heat rarely produces clear guidance for execution and growth.

e-Zest Multichannel Vs Omni-channel
Developing a successful commerce strategy takes (1) understanding the key differences and (2) picking the one that’s right for your business. To do that, let’s look at each in turn
Topics: Omnichannel Multichannel eCommerce Digital Commerce Magento For Developers

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.