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Integrating Magento with Marketo

What is Marketo?

Marketo is a great marketing automation platform as we know. It is founded by Phillip M. Fernandez, David Morandi, Jon Miller. It focuses on the following areas of digital marketing

  • Account-based marketing
  • Emails
  • Social media marketing
  • Digital ads
  • Web management
  • Analytic
Integrating Marketo with Magento has few intrinsic benefits that can help an organization elevate its revenue and mindshare by bringing in marketing and sales automation.

Benefits of integrating Magento with the Marketo

Magento is one of the best open source e-commerce platforms for enterprises. Marketo helps Magento to boost the sales and increase targeted customers. Marketo integration provides an opportunity to execute personalized campaigns to help increase the conversion ratio.

Marketo integration gives automation for syncing the data from Magento to Marketo platform and vice a versa. There are various data sets such as customer data, purchase history of the customer etc. Marketo collects such data and tracks the customers’ behavior, triggers future email campaign and generates the effective reports which help to analyze the sales behavior of the store.

Also, Marketo is provides marketing automation which helps the customer to understand the landing pages, personalized web content, forms etc. Through account-based marketing, Marketo targets the greatest revenue potential by engaging high potential accounts and quickly moving them down the sales funnel.

How to connect Marketo with Magento

Zapier allows integrating Marketo with Magento. Zapier and Marketo account will be required for integration. Zapier will ask for the following information to be able to connect with Magento:

  • Store URL
  • Admin credential (username and password)
  • Store code (if multistore)
Once Magento integration with Zapier is done, Marketo integration will be required with Zapier on the other end. It will require the following information:

  • Marketo client id
  • Marketo client secret
  • Account/Munchkin id (unique part of the base URL in Marketo for the specific account)
After all the configurations are done, Zapier will start syncing Magento data with Marketo. There is no any other integration required at Magento end.

The following information from Magento will be synced with Marketo once the integration is successful.

  • New customer created in Magento
  • New order in Magento
  • New product in Magento
  • New sales order generated
  • New sales order invoice generated
  • New sales shipment generated
  • New sales credit memo generated
It is the easiest way of integrating Marketo with Magento without involving heavy coding. However, for complex data integration once has to dig deep into the code. But that is something that I will try to cover in one of the future blogs.
Topics: Magento Marketo

Custom Sessions in Magento 2

Sessions play an important role in enhancing the user experience and they also help gather vital stats about the user visits. In simplistic language, the session is nothing but the storage of interaction related information at server side, persist for throughout user interaction. As Magento is an e-commerce website platform, it provides multiple sessions to store customer data throughout its interaction with website or web application.
Topics: Magento 2.0 Magento

Magento 2 Static Code Analysis

Quality of code plays an important role in application’s security, stability, and maintainability. There are different tools available to test the code quality and ensure that it is set to a high standard. Static analysis is one of the methods to check code quality without running the actual application and before it goes into production. Static code analysis helps us educate developers to produce high-quality code.

Benefits of static code analysis tools:

  • Identify issues during the development phase
  • Find weaknesses in the code
  • Detect code that needs to be refactored
  • Check code syntax
  • Achieve quality goals
  • Identifying vulnerabilities
  • Suggest how to improve performance

I used below tools to analyze the code written with Magento 2 and used ‘Phing’ build tool to automate this process.


Phing is a PHP project build system or build tool based on Apache Ant. It uses simple XML to define targets to execute.
Ref Link: https://www.phing.info/

Topics: Magento Static code PHP

Code validations using static-review library in Magento

Code validations using static-review library in Magento

Magento2 comes up with some advance tools and plugins, which are really useful for developers to track some common errors during development; I am going to introduce a small tutorial, which helps developers to validate PHP scripts before committing code to Git branch.
Topics: Magento 2.0 Magento

BlueFoot CMS Page Builder for Magento 2

Since Magento acquired the technology behind the BlueFoot CMS and Page Builder module it has made the BlueFoot CMS a core part of the Magento platform to empower merchants to have a greater control and creativity over their digital experiences.
Topics: Bluefoot Magento 2.0 Bluefoot CMS Magento

Ready-to-use steps to analyze the KPIs with Google Analytics data

If you run an online business, you need to continuously evaluate its performance to understand whether you are progressing in line with the revenue goal. Speaking about e-commerce, with such a wide range of indicators, it is easy to get lost and let the core business metrics out of your sight.

This post is to provide you with the ready-to-use steps to calculate the most strategic KPIs with the help of Google Analytics data.
Topics: Google Analytics eCommerce KPI Magento Digital Commerce

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