It is that time of the year, when every developer, evangelist, commerce innovator and marketers looking for their digital commerce strategy are heading to Las Vegas.
Magento Imagine 2019, one the largest gathering of the e-commerce community, is just around the corner and e-Zest is proud to be a Gold Sponsor for the event.
Imagine is one place where the Magento developer community comes to share and collaborate; but also engage in finding out-of-box solutions for enterprise clients.
We all agree that today technology has become all pervasive across sectors. But the one industry where you can see a profound impact of technology is e-commerce. Technology is no more an enabler for the industry, but it is propelling the industry to some of its best innovations in etailing.
Customers have always been the heart of e-commerce, and that remains so even today. Then why are we still asking clients to develop a customer-centric roadmap? Simply, because technology is redefining consumer experience.
Today technologies like augmented reality and virtual reality are being used to give consumer in-store shopping experience on their smartphones and PCs. Still in its infancy, I will not be surprised to see AR and VR as an essential part of enterprise technology road-map. Shopify, for instance, debuted the use of AR two years back. The company believes that AR is the future of online shopping. In our experience the conversation around the use of AR and VR has increased.
At the root of this transformation is a movement – a fundamental paradigm shift – from the siloed thinking to the power of sharing and collaborating all powered by emerging technology solutions that comprise cloud, mobility, data analytics, IoT & AI /ML.
While it is all about customer experience, technology now is also coming to the help of enterprises. With Internet of Things (IoT), enterprises today have access to data and information that can help them come out with better solutions, products and services. IoT can help organisations to reduce cost through improved efficiency, asset utilization and productivity.
Digital commerce provides an easy platform for enterprises to gather customer information, build customer relationship and create next-gen digital customer journey. But there are complexities in embracing the right digital commerce strategy. It is not just about managing different supply chain complexities, or selecting technology platforms to support modular business growth but bringing in B2C like experiences to customer.
We at e-Zest have been working with our clients to make their journey into the digital commerce a simple and agile process. We have been working tirelessly to built our capabilities in the newest technology that our client need to embrace. Be it AI, Chatbots, voice assistants integration into processes, or working on Blockchain.
e-Zest's e-Commerce and digital platform solutions allow you to realize this unexplored and latent potential of your business. We help every customer achieve their transformation objectives be it to deliver, enhance or drive digital transformation projects. e-Zest helps companies reimagine and create digital-ready processes with smarter digital operations needed to underpin the experiences that today's customers & workforce demand.
If you are in the process of strategizing your next digital transformation, Magento Imagine 2019 is the place you must visit. And after listening to all the industry experts you wish to brainstorm on how to streamline your business, then do visit us at Booth #409.