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Is your B2B e-Commerce customized for the buyer journey?

Is your B2B e-commerce customized for the buyer journey?
While B2B organizations have received their inspiration for e-Commerce from B2C websites, their sales cycle remains very different from that of B2C. This has both advantages to exploit and potholes to avoid.

Let’s explore a few factors that indicate why B2B and B2C e-Commerce portals have to operate differently. This would aid in bootstrapping your digital commerce project rather than copying a boilerplate from B2C.
Topics: B2B Companies B2B Digital commerce strategies B2B commerce eCommerce B2B sales

System of engagement for a successful B2B e-commerce

System of engagement for a successful B2B e-commerce

Over the last couple of years, B2B buying cycle has changed significantly. The convenience and speed offered by B2C has permeated in the B2B commerce world, thanks to the internet. The industry that was ruled by system of records, as coined by Geoffrey Moore, through legacy ERP, HR and financial systems had to cope up with ubiquitous access, real-time responses and ad-hoc flexibility demanded by today’s buyers.

Topics: B2B B2B commerce

The role and importance of CPQ in digital commerce

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B2B commerce has overtaken B2C commerce in multiple markets. It is also worth noting that B2B continues to be inspired by the B2C trendsetters. The concept of ‘experience’ continues to be defined and redefined by the competition, by technology and by the drive to improve conversion. B2C has always shown the path when it came to guided selling, automated repeat purchases, interactive catalogue and real-time inventory checks. B2B digital commerce has picked these bits and also strives to improve upon them to win more business. Regardless of the platform (B2B/B2C), the aspects listed above and more of them are important determinants in the game. These aspects are best solved using a CPQ (Configure Price Quote) solution.

Topics: Digital Certificate B2B B2C CPQ Configure Price Quote

Elements of B2B ecommerce success

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Today when we speak of ecommerce, we usually think of the conventional, consumer-based online shopping sites. Little do we know that these B2C ecommerce sales are almost half of the B2B ecommerce sales! So, what exactly is covered under this beast called B2B ecommerce? B2C and B2B are two types of commercial transactions where B2B stands for business-to-business. B2C is a process for selling products directly to consumers while B2B involves selling products or services to other businesses. When the transactions are carried online, it takes the form of ecommerce. It is important for the businesses to implement the right system for their customers as B2B and B2C differ fundamentally in complexity, scope, scale and cost etc.

Topics: B2B B2B commerce B2B customers

Future of e-commerce

While modern customer is increasingly expecting to have the right product or service with just a few clicks, online brands are jostling to reach these millions of consumers who are just a click away.

Topics: e-commerce Digital Technology B2B B2C Digital Commerce

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.