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Rajesh Rathod

Recent Posts by Rajesh Rathod:

Integrating Magento with Marketo

What is Marketo?

Marketo is a great marketing automation platform as we know. It is founded by Phillip M. Fernandez, David Morandi, Jon Miller. It focuses on the following areas of digital marketing

  • Account-based marketing
  • Emails
  • Social media marketing
  • Digital ads
  • Web management
  • Analytic
Integrating Marketo with Magento has few intrinsic benefits that can help an organization elevate its revenue and mindshare by bringing in marketing and sales automation.

Benefits of integrating Magento with the Marketo

Magento is one of the best open source e-commerce platforms for enterprises. Marketo helps Magento to boost the sales and increase targeted customers. Marketo integration provides an opportunity to execute personalized campaigns to help increase the conversion ratio.

Marketo integration gives automation for syncing the data from Magento to Marketo platform and vice a versa. There are various data sets such as customer data, purchase history of the customer etc. Marketo collects such data and tracks the customers’ behavior, triggers future email campaign and generates the effective reports which help to analyze the sales behavior of the store.

Also, Marketo is provides marketing automation which helps the customer to understand the landing pages, personalized web content, forms etc. Through account-based marketing, Marketo targets the greatest revenue potential by engaging high potential accounts and quickly moving them down the sales funnel.

How to connect Marketo with Magento

Zapier allows integrating Marketo with Magento. Zapier and Marketo account will be required for integration. Zapier will ask for the following information to be able to connect with Magento:

  • Store URL
  • Admin credential (username and password)
  • Store code (if multistore)
Once Magento integration with Zapier is done, Marketo integration will be required with Zapier on the other end. It will require the following information:

  • Marketo client id
  • Marketo client secret
  • Account/Munchkin id (unique part of the base URL in Marketo for the specific account)
After all the configurations are done, Zapier will start syncing Magento data with Marketo. There is no any other integration required at Magento end.

The following information from Magento will be synced with Marketo once the integration is successful.

  • New customer created in Magento
  • New order in Magento
  • New product in Magento
  • New sales order generated
  • New sales order invoice generated
  • New sales shipment generated
  • New sales credit memo generated
It is the easiest way of integrating Marketo with Magento without involving heavy coding. However, for complex data integration once has to dig deep into the code. But that is something that I will try to cover in one of the future blogs.
Topics: Magento Marketo

How to setup Google Tag Manager or Google Analytics in Magento 2?

What is GTM (Google Tag Manager)?

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app such as those intended for traffic analysis and marketing optimization.
Topics: Google Tag Manager Google Analytics Magento 2.0 GTM

Making Payment Method Visible Only For Admin in Magento 2

Payment methods such as cash-on-delivery and check/money order need to visible in the admin-panel check-out section and not in the front-end for the customer. Magento 2 provides dynamic functionality to implement this using plugins.

Using one such plugin, we can restrict the payment method to display not on front-end and Admin section. Let us see how!

First you need to create di.xml in your module and add below dependency injections for “Cash On Delivery” and “Check/Moneyorder” payment method.

Topics: Magento 2.0 Magento

How to add custom image attribute for customer in Magento 2?

Magento has a lot of core functionalities that we can we use for our project requirements. One of them has Magento 2 EE providing the custom customer attribute with the different formats like Text, File, Image (via Dropdown or Multi-select) etc.

We can use the customer image custom attribute as per our requirement but that image attribute doesn’t have the default UI Component functionality like uploading product images.

In order to achieve that functionality for customer custom attribute, we can follow the below steps.

Topics: Magento 2.0 e-commerce

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