Blogs

Multiple websites or stores in Magento 2.0

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One of the useful features of Magento 2.0 is the ability to create multiple stores/websites that share the same MBO (Magento Back Office). This allows multiple store fronts to share a common code base and backend making its administration a lot easier. Stores can share customer base, product catalogue and settings based on how you choose to configure your sites.
This tutorial will help you to go through the steps of setting up multiple stores in Magento 2.0, and how to configure a domain for each store.

Topics: e-commerce Digital Commerce Magento 2.0

Steps to leverage for growth in the e-commerce industry

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The last few years have seen a boom in the e-commerce industry, with increased competition, new ideas and trends among the entrepreneurs. Businesses have had to look beyond their borders to find efficient opportunities to meet growth targets. e-Commerce industry has taken business by swarm as it provides a lower risk, faster avenue to enter, test, and penetrate international markets.
Topics: e-commerce Digital Commerce Digital Commerce platform

Growing popularity of native advertisement

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A new wave of technological innovations has driven marketers to develop new initiatives for brand recall in order to keep pace with the customer expectations. The recent trend of following native advertisement is becoming increasing popular among the companies. As a digital commerce marketer you can make use of this trend to benefit your brand.

Topics: Augmented Reality Digital Commerce Native advertisement Virtual Reality

How IoT fits into digital commerce world?

The internet of things (IoT) is rapidly becoming vital for businesses. As web, mobile and cloud technologies have powered digital commerce, IoT is the next big catalyst thrusting digital commerce growth.    
Topics: Internet of Things (IoT) Digital Commerce

Chatbots - A great tool to support the buying journey

Chatbots, a latest buzz word in the tech-world are making waves. Businesses can leverage their pervasive nature to connect with their customers. They can be programmed to expedite the customer buying journey such as generating awareness, returning search results based on the queries, guiding potential customers on different products by influencing their decisions towards a successful product sale.  

Topics: Artificial Intelligence Chatbots Digital Commerce Facebook Messenger Buying Journey

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.