by Devendra Deshmukh, on Aug 11, 2017 11:01:00 AM
Digital commerce has been impacted by all the changes and trends in technology, ever since it took shape and form. The earliest entrants of digital commerce are leading a new trend today that might lean towards the future of this industry. This new trend ‘headless digital commerce’ is promising in the face of lightning fast changes in consumption channels and the competitive UX landscape.
In January, news broke of a card hack at Neiman Marcus where the hackers were able to access the debit and credit card information of customers who shopped at this chain between the 16th of July, 2013 to the 30th of October, 2013. In a similar case, a hotel franchise management company that manages 168 hotels in 21 states suffered a data breach that exposed hundreds of guests' debit and credit cards information in 2013. There have been many more such incidents of data breach in the past.
The evolution of big data and analytics have brought enormous opportunities for digital commerce industry. The large number of audiences offering massive amount of raw data are enabling digital commerce industry to add value and enhance the customer experiences.
Fundamentally, big data follows two initiatives in digital commerce world. First is bringing in new opportunities and second is nurturing the existing and core value chains. By leveraging these approaches, digital commerce enterprises can expand their offerings and improve customer satisfaction.
No one is accurately aware of when mankind started trading! From horses to ships, from trucks to airplanes, the need to trade goods has shaped some of the best innovations for mankind. With more and more ideas shaping up the business arena, digital commerce is one trend that is slowly concurring the enterprise world. So, what is digital commerce or digital commerce? Put in simple words “Digital commerce involves buying and selling of goods and services by the use of internet, mobile networks and other commerce infrastructure.”
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