Innovative product design is always a risky proposition.
There is definitely a certain degree of uncertainty whether such product is received in the market or not. Many organizations take the same path and build their products with what is available in the market and can be well received by their consumer base. This consumer base can be a loyal one or profound one created by some buzz by that product in the market.
This way, the product survives but can not be a market leader, since its user driven. To build a market leader products, these organizations or product owners had usually go beyond what their user demands. Here we need to always remember that “many users think from the viewpoint of necessity.” The radical shift will only occur when product owners combine the basic necessity of using their products plus organizations/product owner’s vision.
If the product has been built with “Vision” elements then it will “Standout”. The product owners always feel the heat of the imitators after a short period. It’s been risky to loose hard gained market share to mere people who had just imitated your product. But visionary products can very well compete with imitators.When we think “innovation” in product, it never comes only in one aspect of product. Innovation makes every piece of product radically different and be it a product road map or product implementation or product marketing! Product imitators fall back in this respect.
You might be wondering the musings or these thoughts are only the fantasies and could not be implemented. Ok! Just look at “i-Pod” and read this post again.