--- title: Process of Product Innovation - Can it be structured? description: Process of Product Innovation - Can it be structured? image: https://blog.e-zest.com/hs-fs/file-3419138471-jpg/blog-files/product-innovation.jpg --- [![e-Zest logo\_An accion lab company\_Colour](https://blog.e-zest.com/hubfs/images/Logos%20with%20Tagline/Corporate/SVG/e-Zest%20logo_An%20accion%20lab%20company_Colour.svg "e-Zest logo_An accion lab company_Colour")](https://www.e-zest.com/) - [WORK](https://www.e-zest.com/our-work) - [SERVICES](https://www.e-zest.com/our-services) - [Product Engineering](https://www.e-zest.com/digital-product-engineering-services) - [Enterprise Data Services](https://www.e-zest.com/enterprise-data-services) - [Digital Commerce](https://www.e-zest.com/digital-commerce-services) - [Digital Operations](https://www.e-zest.com/digital-operations) - [Digital Consulting](https://www.e-zest.com/digital-transformation-consulting-services) - [Digital Experience Design](https://www.e-zest.com/digital-experience-design) - [INSIGHTS](https://blog.e-zest.com/) - [CAREERS](https://www.e-zest.com/careers) - [ENTERPRISE DATA SERVICES](https://www.e-zest.com/enterprise-data-services) - [GENERATIVE AI](https://www.e-zest.com/generative-ai) - [Healthcare](https://healthcare.e-zest.com) - [Contact Us](https://www.e-zest.com/contact-us) - ![Elevating Product Engineering with AI and ML](https://blog.e-zest.com/hubfs/Elevating%20Product%20Engineering%20with%20AI%20and%20ML.jpg) [BLOGS](https://blog.e-zest.com) #### Elevating Product Engineering with AI and ML As technology evolves and customer choices broaden, there is an increasing ... 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[Shailesh Gogate](https://blog.e-zest.com/author/shailesh-gogate) Dec 09, 2014 [Software Product Development](https://blog.e-zest.com/topic/software-product-development) [product innovation](https://blog.e-zest.com/topic/product-innovation) [Innovation](https://blog.e-zest.com/topic/innovation-2) [Outsource Software Product Engineering](https://blog.e-zest.com/topic/outsource-software-product-engineering) [Product Engineering](https://blog.e-zest.com/topic/product-engineering) [Technology](https://blog.e-zest.com/topic/technology) - - - - Few years ago while attending an event at IIT Chicago, I came across a book “Process of Innovation”. When I started reading it, I realized it’s too complex for me to go through each of the theorems mentioned in the book. As a result an impression was created in my mind – I cannot innovate. The impression was so strong that over a period of time any topic around innovation used to scare the hell out of me (given that I like to learn new thoughts and processes). A few days ago, e-Zest’s Chief Innovation Officer sent me an invite to attend a full-day workshop on Innovation. While reading the invite, I was thinking of my experience 7 years ago. Since a significant time had passed by, I was open to attend this workshop with a fresh mind. As the workshop progressed, I realized the process of innovation is so simple (needless to say, credit goes to the speaker / faculty – David Wittenberg). ![Software Product Development](https://blog.e-zest.com/hs-fs/file-3419138471-jpg/blog-files/product-innovation.jpg) The key skill required is to OBSERVE in different ways and identify gaps for end-user of any system, and then IMAGINE an opportunity to innovate. Almost all innovators have ideated after observing problems and then imagining a solution. Important thing to understand is, not all ideas are fit to solve identified problems. To innovate, use a simple three step process: Discover, Invent, Refine. Sizable amount of time is spent in the Discovery phase (lot of user study, relating to domains outside of the identified problem, feasibility, voiced and un-voiced needs, etc). Once you have understood the problem (where you have spent max time), generating ideas (Invent) should be a cake walk (especially with Jugaad skills, which are available aplenty in India). Next step is to Refine. Refine it till you eliminate bad ideas and validate the opportunity in an iterative process. During the workshop, we (a group of 10 e-Zest employees) came out with loads of ideas to innovate based on different methods. We shortlisted few ideas using a Crowdsource voting. Once we spend time on three steps of Innovation, e-Zest will soon release prototypes and run it through potential customers. Eventually, we could release a product or two which would solve a significant problem faced by Enterprise IT (Cloud/Mobile /TeleMedicine). *(Photo: Flickr)* - - - ### Similar Blog [![Why SCRUM for mobile development?](https://blog.e-zest.com/hs-fs/file-3419135996-jpg/blog-files/scrum-table-2.jpg) Why SCRUM for mobile development? Managing a mobile project always has its own set of unique challenges just like all the other projects that are meant to be ... By Aditya Kaole Oct 01, 2014](https://blog.e-zest.com/why-scrum-for-holistic-product-development/) [The Queen Product Queen!!! That’s how the recently released film is addressed or being written about, with exclamations and adjectives to describe ... By Madhavi Vaidya Mar 12, 2014](https://blog.e-zest.com/the-queen-product/) [Assisting startups with non-core Product Management During the past 14 years of e-Zest, we have built hundreds of products. We have interacted and worked with many successful and ... By Shailesh Gogate Sep 18, 2014](https://blog.e-zest.com/assisting-startups-with-non-core-product-management/) [Customer success is the key to SaaS Success B2B SaaS products have been around for more than a decade now. Almost every day there is a new B2B SaaS product being launched in ... By Shailesh Gogate Aug 18, 2014](https://blog.e-zest.com/customer-success-is-the-key-to-saas-success/) [How to Outsource Software Product Engineering?](https://blog.e-zest.com/how-to-outsource-software-product-engineering/) [After my](https://blog.e-zest.com/how-to-outsource-software-product-engineering/)[last post](https://blog.e-zest.com/blog/what-to-outsource-in-product-engineering/), we finally arrive at a crucial juncture of how to outsource software product engineering. Before choosing a ... By Shailesh Gogate Jul 03, 2014 [![What to Outsource in Product Engineering?](https://blog.e-zest.com/hs-fs/file-3395308234-jpg/blog-files/low-and-high.jpg)](https://blog.e-zest.com/what-to-outsource-in-product-engineering/) [What to Outsource in Product Engineering?](https://blog.e-zest.com/what-to-outsource-in-product-engineering/) [Now that we you may have figured out from my](https://blog.e-zest.com/what-to-outsource-in-product-engineering/)[last post](https://blog.e-zest.com/blog/when-to-outsource-software-product-engineering/), ‘why to outsource’, we could now see what it is that we can or should ... 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