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Blogs

Role of Artificial Intelligence in Martech

Years ago, artificial intelligence (AI) was just a notion meant to nurture and grow in future. But if we look at it now, artificial intelligence is leading the technological world. It is considered as the backbone of innovation and digital transformation. Truly, artificial intelligence is here to make our lives easier and productive.

Coming to marketing technology, artificial intelligence has also become a hot topic in the marketplace. Enterprises are experimenting marketing with multiple cutting edge technologies such as big data, machine learning, bots and of course artificial intelligence. No doubt, these technologies are revolutionizing marketing paradigm. There is no harm is saying, we are entering into a phase, where technology is helping brands to connect with their audience in a better manner.

Topics: Martech Artificial Intelligence Marketing Automation

Preparing for WordPress-to-HubSpot migration

Before upgrading to HubSpot, I must tell you that WordPress is an amazing CMS. WordPress offers a great flexibility to deal with various functionalities through the plugins developed by the open source community. The WordPress plugins help to integrate different marketing applications with the website. On the contrary, the plugins used in the website need to be updated as the version of the WordPress itself, which requires expert team members. If you are not able to do that, you leave your website vulnerable to hackers.

Topics: CMS Digital Marketing WordPress to HubSpot Marketing Automation Migration HubSpot Inbound Marketing WordPress

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.