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Blogs

GDPR- Time for a Marketing overhaul

GDPR- time for a marketing overhaul

The echo of GDPR can now be heard echoing in all corners of the world. If you are a marketing professional then there's a good chance that you have heard about GDPR (General Data Protection Regulation). You might ask why and how the marketing department is impacted by this GDPR to be imposed by the EU in May. Good question.

Topics: GDPR marketing General Data Protection Regulation europe

Spend your marketing budget wisely

Ever heard of the term, “Survival of the fittest”? The economic crisis we all face today has defined this phrase. Businesses struggle to keep the doors of opportunities open and this has put budget lines under strict scrutiny. Some enterprises are faced with the challenge of putting the marketing budget to the optimum use. It is important because without marketing, one cannot attract the customer one needs to keep the business running. Below is a list of the top five tricks that will help you extend and manage your marketing budget efficiently and increase exposure for your business.

Topics: Digital Marketing marketing Marketing budget e-newsletter Social media

Cross channel marketing: Boon for your business

Modern day marketers have a lot of work to do, with an ever increasing number of ways to reach their prospects and customers. With internet making an enormous impact on consumer interaction and so many channels on offer, the consumers move from one channel to another during the researching and buying process.

Topics: marketing Digital Marketing cross channel marketing

Utilizing SharePoint to increase business revenue

Microsoft SharePoint, a collaboration platform, is widely used as a digital tool, especially when it comes to enterprises. In addition, it is used by these enterprises to increase productivity and enhance ability of employees within a workplace.

Most of the enterprises mainly rely for survival and growth on sales and marketing activities and seek to generate good revenue from the activities. However these enterprises, always welcome new technologies and environments that drive their business revenue further. For enterprises to generate more and consistent revenue, the key solution is excellent collaboration with customers and staff members. If marketing and sales individuals are able to collaborate with their customers and track their whereabouts, there are high chances of maximizing the ROI.

So, if your enterprise already owns an Office 365 subscription then utilizing SharePoint for managing sales and marketing activities can be rewarding. SharePoint can be used to ease the communication process within the team and of course the customers. SharePoint can act as a common portal where the team and other member can share the ideas and have discussions.

Let’s find out how SharePoint can help sales and marketing team to maximize the ROI of enterprises:

Topics: SharePoint ROI Salesforce Sales marketing

SharePoint to simplify your marketing efforts

Microsoft SharePoint is preferably known for its collaboration tool and content management system. But are you aware that SharePoint can also help you in abridging your marketing efforts by provisioning of excellent tools and techniques. This might consist of demographic behavior analysis, web analytics and tracking of progress.

Topics: SharePoint marketing Microsoft SharePoint

Marketing and Sales collaboration results business through intelligence

Industries often faces challenges in identifying qualified prospects. This has been occurring quite frequently in this competitive market and the main reason is the non-alignment of marketing and sales team. Typically industry feels somewhere marketing is cost center and sales are revenue source, but in reality both are complimentary factor. In order to have sufficient qualified opportunities in pipeline, content always remains the major critical factor. Content has several meanings in context, but in business it means how clearly the offerings and results of the offerings are highlighted and shared across industry. It is more important to pass on the information precisely and clearly, rather than focusing on the source of shared information.

Topics: Sales marketing marketing and sales collaboration

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.