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Blogs

Ready-to-use steps to analyze the KPIs with Google Analytics data

If you run an online business, you need to continuously evaluate its performance to understand whether you are progressing in line with the revenue goal. Speaking about e-commerce, with such a wide range of indicators, it is easy to get lost and let the core business metrics out of your sight.

This post is to provide you with the ready-to-use steps to calculate the most strategic KPIs with the help of Google Analytics data.
Topics: Google Analytics eCommerce KPI Magento Digital Commerce

KPIs (Key Performance Indicator) one can’t ignore to charge Magento performance

In the last blog we discussed the various aspects of e-commerce KPI metrics and why following the outward-driven-customer-centric approach is advantageous for those seeking high growth in terms of the charging-up the performance of e-commerce portal. In this blog, we shall explore the important Key Performance Indicators for your Magento platform.
Topics: eCommerce KPI Google Analytics

Tracking Magento 2 backend orders in Google Analytics using Measurement Protocol

e-Commerce tracking is of immense importance and a significant number of merchants use Google Analytics for tracking all the transactions or order details. Though Magento 2 has the inbuilt implementation to send the transaction/order details placed on webstore or frontend to Google Analytics, it lacks the same ability when orders are being placed from the Magento backend, the admin, or when orders are created programmatically. This problem further leads to a situation where reports from Google Analytics won't match the reports generated from Magento. Imagine if your financial reports are missing a bulk of the orders.

Topics: Magento 2.0 Google Analytics eCommerce

How to setup Google Tag Manager or Google Analytics in Magento 2?


What is GTM (Google Tag Manager)?


Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app such as those intended for traffic analysis and marketing optimization.
Topics: Google Tag Manager Google Analytics Magento 2.0 GTM

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.