Blogs

Is your B2B e-Commerce customized for the buyer journey?

Is your B2B e-commerce customized for the buyer journey?
While B2B organizations have received their inspiration for e-Commerce from B2C websites, their sales cycle remains very different from that of B2C. This has both advantages to exploit and potholes to avoid.

Let’s explore a few factors that indicate why B2B and B2C e-Commerce portals have to operate differently. This would aid in bootstrapping your digital commerce project rather than copying a boilerplate from B2C.
Topics: B2B Companies B2B Digital commerce strategies B2B commerce eCommerce B2B sales

An Inevitable Affair- Blockchains and eCommerce

An Inevitable Affair-  Blockchains and eCommerce
After it was first adopted in 2009 by Satoshi Nakamoto to create a digital cryptocurrency Bitcoin, blockchain has now been adopted to create transparency and authenticity in other prominent industries as well, such as banking, health, and government. Even though it is still not a household name for the public, this does not take away from the fact that the future will be driven by trusted blockchains, as more and more companies are realising the importance of blockchains in the way they do business.
 

Topics: Privacy Blockchain Enterprise digital transformation Digital commerce strategies GDPR eCommerce General Data Protection Regulation

How to layout an effective digital commerce strategy?

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In today’s age of digitalization, it is extremely essential for enterprises to implement constructive digital commerce strategy. This is because, it will help them engage and connect with their customers. There are various enterprise executives who believe they are on the right track in this regards. Opportunities are available only for those businesses that are able to realize the true potential of digital commerce, but if they fail digital commerce is not their thing.

Topics: Digital Commerce Digital commerce strategies

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.