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Is your B2B e-Commerce customized for the buyer journey?

Is your B2B e-commerce customized for the buyer journey?
While B2B organizations have received their inspiration for e-Commerce from B2C websites, their sales cycle remains very different from that of B2C. This has both advantages to exploit and potholes to avoid.

Let’s explore a few factors that indicate why B2B and B2C e-Commerce portals have to operate differently. This would aid in bootstrapping your digital commerce project rather than copying a boilerplate from B2C.
Topics: B2B Companies B2B Digital commerce strategies B2B commerce eCommerce B2B sales

System of engagement for a successful B2B e-commerce

System of engagement for a successful B2B e-commerce

Over the last couple of years, B2B buying cycle has changed significantly. The convenience and speed offered by B2C has permeated in the B2B commerce world, thanks to the internet. The industry that was ruled by system of records, as coined by Geoffrey Moore, through legacy ERP, HR and financial systems had to cope up with ubiquitous access, real-time responses and ad-hoc flexibility demanded by today’s buyers.

Topics: B2B B2B commerce

Are you implementing a digital commerce solution for your enterprise?

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My recent assignment was to revamp the eCommerce solution for a multinational giant. It was a sudden dead-end for the client enterprise as support for existing ecommerce platform was about to be discontinued by the platform vendor. There were also security threats that seriously impacted the business and a quick transition was necessary. Along with the platform transition, there were several other business needs that needed to be taken care of and it was an excellent experience to get more insights & hands-on into digital commerce space. Playing a PM/BA role I noted some key areas which are equally important while focusing on technical aspects. Following are some quick tips that I would pass over to enterprises who are looking to implement a digital commerce solution.

Topics: Digital Commerce B2B commerce

5 key considerations for B2B e-Commerce

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Digital commerce is becoming the key initiative for enterprise digital transformation. Cloud-first strategies, personalized user experiences, support for multi-tier distribution selling, advanced CPQ (configure, price, quote) systems and Omni-channel support are driving stupendous growth in B2B commerce. The increased need of providing a more comprehensive, one-stop-shop experience with a faster time to market is going to push the B2B e-Commerce market to hit $1.1T by 2019 (according to this Forrester report).
Topics: e-commerce B2B commerce

Elements of B2B ecommerce success

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Today when we speak of ecommerce, we usually think of the conventional, consumer-based online shopping sites. Little do we know that these B2C ecommerce sales are almost half of the B2B ecommerce sales! So, what exactly is covered under this beast called B2B ecommerce? B2C and B2B are two types of commercial transactions where B2B stands for business-to-business. B2C is a process for selling products directly to consumers while B2B involves selling products or services to other businesses. When the transactions are carried online, it takes the form of ecommerce. It is important for the businesses to implement the right system for their customers as B2B and B2C differ fundamentally in complexity, scope, scale and cost etc.

Topics: B2B B2B commerce B2B customers

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.