Power of Cloud and SaaS for Enterprise Businesses
In today’s cloud enabled world, migrations from old storage systems to cloud is a good opportunity to impact business transformation, clean up content, and update/ improve information architecture of the organizations. SaaS-based Office 365 technology is going to be a threat for system integrators and managed service providers. This will happen because after migrating the data or system to the cloud these SI experts are no longer needed for upgrades — those will happen regularly in the background. This disruption brought on by cloud and SaaS isn't just impacting the enterprise, but is forcing the entire ecosystem to change.
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Marketers becoming predictive marketers with Big Data
As marketers, we can put data science to work to better predict which prospects and customers are most likely to buy, and when, to target the best prospects with powerful, personalized messages. It’s critical to look at a combination of various types of data and view their signals as different pieces of the prospect and customer experience puzzle. Three types of data comprise the trifecta of lead prioritization: behavioral, demographics and intent data. One who is a master of intent data analysis will win the race as it deals with data collection on prospects long before they engaged with the brand. Google is the master in intent data. Intent data allows marketing teams to identify buyers before they find you, revive 'Zombie' accounts, improve your nurturing programs and accurately steer retargeting campaigns.
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All about Net Neutrality
Net Neutrality refers to the principle that internet service providers and governments should treat all data on the internet as equal. This means they shouldn’t discriminate or charge differentially by user, content, site, platform, application, type of attached equipment or mode of communication. Let me explain with an analogy. What if the electricity board charges you the same for using electricity for all appliances and charges differently for using inverters? It’s essentially the same principle. Telecom service providers are coming out with a different business plan which will allow them to control the use of internet. A similar backlash had happened in the USA a decade ago. TRAI should not allow differential pricing of services on the Internet and should let the consumers choose how they want to use the internet.
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Measuring the Value of Internal Communications
Companies use intranet applications or websites for internal communication between employees. However, the number of page views or time spent on a page can’t be the measure of success here. There are different attributes which help us to measure the effectiveness of such intranet applications. Some of those measures can be checking the unique logins per day, peak time when most of the users are online to make important announcements and allowing users to create their own profile and keeping track of which information is accessed more frequently by individual users. Providing useful information to the employees with ease is the main motive of intranet portals, but most of the employees actively avoid using them because they are complicated, cumbersome and time-consuming. It is time for businesses to re-evaluate the purpose of the intranet altogether.
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