Cloud Computing achieves mainstream adoption in the UK
According to latest research from the Cloud Industry Forum (CIF), 78% of the enterprises in the UK have formally adopted at least one cloud service. This indicates a 15% growth over the same period last year.
Most organisations prefer to use cloud for web hosting, email, CRM, data-backup and disaster recovery. It is also popularly used for video conferencing, collaboration solutions, HR apps and data storage. Private companies prefer cloud as a delivery model due to its flexibility whereas public sector companies use it for operational cost savings.
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Big Data will help drive Community, Retention and Revenue
Data is increasingly being viewed as the next great resource by the technology community. The volume of data generated every year contains immense potential for businesses. Large companies like Google and Facebook are already creating a personalised online experience using the power of big data.
Big Data will help drive the three areas of marketing mix that form marketing and social media ROI: community, retention and revenue.
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Why you need mobile apps for your business?
Today, organisations can generate tremendous value through the power of mobile devices. With people increasingly spending more amount of time on mobiles, enterprises can tap into this explosion by creating apps for their customers. These apps offer significant advantages to business owners.
Apps are great cross-platform marketing tools since they can be used on various operating systems across many laptops, phones and tablets. Secondly, it does not require too much money to get your apps up and running. It also improves the customer experience which can be critical to your business.
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Collaboration and Social Tools key to your business
Employers are responding to a new networking world by providing social technology tools to their employees. A report by Consultancy Group McKinsey Global Institute has revealed that such digital tools can improve productivity by 20-25%. While it is important for enterprises to use such tools, Enterprise Social Network (ESN) tools should be used appropriately to avoid distraction.
Some employers make the mistake of viewing ESN tools as the 'Facebook' of their enterprises while employees view it as a place for informal conversations. To make sure that this does not happen, employers must make sure that these tools apply real business processes. The social tools should help employees do their job more effectively. Only the top management can instil this change in the mind-set. Failing that, organisations will fail in driving effective collaboration.
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