The world has become so technology dependent that one cannot even imagine a minute without any gadget. The electronics are now so well knitted in our daily lives, sometimes we feel them as a part of our body.
Of all the gadgets, mobile phone has become a real soul-mate of all the human beings (“all” might sound exaggerated in real life statistics, but I do not find anyone now without a mobile phone). One’s entire time of sight is divided into two parts; 25% on the mobile phone and 75% on the other parts of the world. These are no statistics but I presume so on the experience of my life and surroundings. Validating this, facts have been shared from studies done in the US stating that in the year 2015, of the total time spent on viewing screens, 29% time is spent on viewing the mobile screens. (Reference: eMarketer 4/15)
This makes one point clear that we are highly dependent on mobile phones, whatever part of the world it may be. Therefore be assured that your mobile app idea has a huge market. You just need to develop a good strategy to pitch your product in the market and execute it well.
The Sales strategy for mobile app starts right from taking the step to crystallize the idea into reality and is ongoing. Following are the points that can help you frame a good strategy for the sales of your innovative mobile app:
- Understand your target audience
- Gauze the nerves of the users
- Identify the right platform (iOS/Android/Windows)
- Analyze your competitors and similar businesses
- Identify/develop your Niche
- Reach out by reference/word of mouth
- Market your niche
- Do analytics on the users like demographics, locations, user types, etc
- Improvise upon the marketing strategy using the analytics
A winning strategy is bound to have iterations of improvements continuously. But each improvisation should be given time to be proven successful or failed.
