As businesses are changing along the way, digital transformation is getting embedded in every area as well as technology. Digital transformation in a very formal sense is a steady investment in new technology, business models, processes and supporting systems to transform the way you sell, market and operate in an increasingly digital economy.
Last year, digital transformation took base as a common theme for business services and IT. Although much of the technology is readily available, it’s about digitization of business processes that enables services with meaningful data for cloud and mobile environments.
Digital transformation is not all about technology, it all boils down and comes down to people. Digital transformation is not possible if you fail to know how your customers and employees are evolving. Digital transformation depicts the next stage of business development.
As change has to start somewhere, first start with understanding how people use technology to form your strategy.
A few steps to reinforce digital transformation in your LOB
1. Create cloud first, mobile-first engagements
Every customer journey begins with smart devices. In order to stay ahead of your competition, use this as a first step to connect and engage with them on their preferred device with intuitive interfaces and responsive designs.
2. Utilize Big Data to know what's next
Personalize your customer’s experience based on the insights drawn from the data of past interactions along various customer touch points. Using this business intelligence, you can make smart suggestions through your customer's journey to help them make a better decision.
3. Adopt cloud for agility and scale
Make your applications and infrastructure on the cloud hassle-free with managing your IT. Enable your digital transformation by leveraging the cloud to design, deploy and manage your applications and also to scale and simplify your IT.
4. Deploy using DevOps techniques for cloud management
Customers are constantly looking for ways to engage with your brand. Understand and employ lean principles of agile engineering that aids you get the right ideas across the market faster.
5. Employ customer centricity
Redefine each customer's experience; make each and every engagement purposeful. Understand customer behavior to deliver services as per their preferences in a way that creates memorable experiences with each engagement.
Impact of digital transformation on your business:
- Spike in customer engagement
- Compelling customer experiences
- Increased customer satisfaction
- Improved digital traffic, lead generation and sales
While some enterprises are very good at innovation, others are good at execution. Some are strong in mobile innovation and some excel in analytics and innovation in cloud. Digital is not about digitizing everything. It’s about what needs to be digitized to be competitive and effective. At e-Zest, we help the organizations advance from orthodox business practices.
