In today’s digital world, it has become highly essential for enterprises to implement wide-ranging strategies to engage with users in significant manner. Furthermore, enterprises must be aware of user behavior and should utilize these digital strategies in order to succeed in dynamic technological landscape.
Why it is necessary to have a user engagement strategy?
User engagement is essential because it helps you to build strong relationships with your users. User engagement enables your users or customers to spend more time with your enterprise and feel more valuable. Furthermore, users that are connected to your enterprise stay longer and are loyal towards your brand.
So, if your enterprise is looking to develop an effective user engagement digital strategy, below are 10 recommendations. This recommendations are important in the environment where users are embracing digital practices.
Build appropriate content marketing plan – Before starting with anything it is essential to have a strategic plan and it is applicable for an enterprise selling online too. While creating a content plan one must jot down the ideas for reaching out to users. This might include blog post, articles, whitepapers or press release. In addition, every month make sure to evaluate how the plan is being followed.
Have an automated email marketing campaign – Email marketing is the pillar for marketing any product as it is the best medium to reach users. Users usually check their emails at regular frequency and they are more attentive to an email message as compared to any other digital message. Moreover they don’t mind a simple and small advertisement in your email. Therefore, email marketing is a superb way to be in touch with your customers and users.
Have a social media presence – Nowadays, having a social media presence is much required to be in touch with users and to remind them of your brand. So, create an account on all social media platform, share relevant content and track its progress through analytics tools.
Perform A/B testing for your site’s checkout process – For an e-commerce enterprise, it is essential to know, what problems a user faces while using cart or where they dump their cart. Hence, performing an A/B testing can help the enterprise to recognize these kind of issues.
Embrace mobile technology – Today, users prefer smartphones over desktop. They do not expect a complete different site for both platforms, instead a responsive mobile-friendly interface can suffice the need. Hence, enterprises must develop their responsive sites that can work on all digital devices. Also, incorporating your site with wallets can be helpful as users prefer to pay using mobile wallets instead of other payment options.
Incorporate wearable technology – The world is changing with wearable technology and the big organizations are launching various wearable devices. It is essential for enterprises to adapt according to trends and leverage wearable technologies to stay connected with their users.
Create personalized experience – Have you ever thought about random emails you send to your users? All enterprises who sell their products online, send dozens of emails to their users such as advertisements, confirmations, discounts etc. Addressing users with their names in email can provide a feeling of personalization and can increase the email opening rates up to 5%.
Modernized delivery options – Amazon, e-commerce giant has best reputation for their delivery and customer service. They make sure their users feel special and are satisfied with products they sell. Furthermore, Amazon is also planning to offer one day delivery option with help of drones. Is your enterprise fulfilling the needs of the user and following modernized methods? Think about the options through which you can reduce delivery time to stand out from the competition.
Send reminders to people about their wishlist and carts – Users generally add products to their wishlist or carts and tend to forget about it later. Hence, it is a good idea to send emails to users to remind them to complete their buying process at regular interval.
Ask users to rate and review your products – Product reviews provided by users can help other users to contemplate a product to decide if it is worth buying or not. Positive reviews can boost sales of enterprise and hence, asking your users to review your product is essential.
User engagement in terms of digital commerce can be tricky subject. We have tried to accumulate the common strategies at one place.
