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Blogs

Spend your marketing budget wisely

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Ever heard of the term, “Survival of the fittest”? The economic crisis we all face today has defined this phrase. Businesses struggle to keep the doors of opportunities open and this has put budget lines under strict scrutiny. Some enterprises are faced with the challenge of putting the marketing budget to the optimum use. It is important because without marketing, one cannot attract the customer one needs to keep the business running. Below is a list of the top five tricks that will help you extend and manage your marketing budget efficiently and increase exposure for your business.

Topics: Digital Marketing marketing Marketing budget e-newsletter Social media

Big Data is profoundly changing business functions

Big Data is the latest buzzword in the business world and its benefits are being publicized by every business professional. It is being used extensively by organizations for key business functions like marketing and it is enormously useful when it comes to social media marketing.

Topics: Big data Social media marketing Social media

#RIPTwitter? Not anytime soon

twitter-1077697_1280.jpgHaving enjoyed Twitter as the social network of my choice over the past 7 years, hashtags like #RIPTwitter worry me. Such was the outcry over Twitter’s supposedly changing timeline, that CEO Jack Dorsey himself had to turn to his Twitter account yesterday and dismiss speculations about the future of Twitter.

Topics: Social media

Twitter for Business: A primer

Social Media:

Topics: social collaboration Social media Technology

Evolving role of a marketer

Marketers have existed right since the days of barter trade exchange. This was a period when you didn’t have to promote your goods or services or prepare a marketing strategy and plan like we do today. The objective was simple - to exchange what you had with what you wanted i.e. to sell.

Topics: marketing digital transformation Social media Technology

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.