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The paradigm shift from manual to intelligent digital marketing

The paradigm shift from manual to intelligent digital marketing
We live in innovative times where we do not attribute creativity only to the artist. In today’s times, every profession demands creative people and methods. What is trendy today goes out of style tomorrow. So forward-looking technologies are fashionable! The times are even more exciting for businesses - both B2B and B2C - because the entire world is now their trading ground, thanks to technological advances that constantly adapt to the size and location of the playground and the skills of the players.

Topics: Traditional Marketing Digital Marketing Artificial Intelligence

Spend your marketing budget wisely

Spend your marketing budget wisely.png

Ever heard of the term, “Survival of the fittest”? The economic crisis we all face today has defined this phrase. Businesses struggle to keep the doors of opportunities open and this has put budget lines under strict scrutiny. Some enterprises are faced with the challenge of putting the marketing budget to the optimum use. It is important because without marketing, one cannot attract the customer one needs to keep the business running. Below is a list of the top five tricks that will help you extend and manage your marketing budget efficiently and increase exposure for your business.

Topics: Digital Marketing marketing Marketing budget e-newsletter Social media

Cross channel marketing: Boon for your business

Modern day marketers have a lot of work to do, with an ever increasing number of ways to reach their prospects and customers. With internet making an enormous impact on consumer interaction and so many channels on offer, the consumers move from one channel to another during the researching and buying process.

Topics: marketing Digital Marketing cross channel marketing

Preparing for WordPress-to-HubSpot migration

Before upgrading to HubSpot, I must tell you that WordPress is an amazing CMS. WordPress offers a great flexibility to deal with various functionalities through the plugins developed by the open source community. The WordPress plugins help to integrate different marketing applications with the website. On the contrary, the plugins used in the website need to be updated as the version of the WordPress itself, which requires expert team members. If you are not able to do that, you leave your website vulnerable to hackers.

Topics: CMS Digital Marketing WordPress to HubSpot Marketing Automation Migration HubSpot Inbound Marketing WordPress

SEO Primer: Tags Developers should know

SEO (Search Engine Optimization) is the process used to improve the search engine rank of a website. It is done by providing information to search engines to get more user clicks and visits on a website.

Topics: Digital Marketing Technology SEO

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.