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Fine tuning your e-Commerce with customer journey analytics

Fine tuning your e-commerce with customer journey analytics

The customer journey is one of the most pivotal aspects of your e-Commerce setup. User experience designers spend months etching out the intricate details of the customer’s journey to shape and smoothen his or her experience. The customer journey offers tremendous possibilities of improvement even for the most crisply built experiences. Integrating analytics into the e-Commerce platform is always good to sharpen the insights gained and the customer journey is one of the first and best places to start doing that.
Topics: eCommerce Digital Commerce Customer Journey Customer Experience Customer engagement

Why Salesforce is the best tool for driving customer engagement?

How customer engagement has evolved?

With the emergence of digital ecosystems, both customer expectations and communication channels have drastically evolved. This advancement has transformed the way modern enterprises drive customer engagement which includes email, websites, social media marketing and beyond.
How enterprises can thrive in this dynamic environment?

Topics: Salesforce Customer engagement Customer success platform digitization

Is Salesforce Lightning right for your enterprise?

With recent announcement made by Salesforce, Salesforce Lightning is a platform to drive customer engagement program, which has made waves world-wide. It compromises of the new Lightning Experience and new Lightning Design system with Lightning components and Lightning App. Salesforce Lightning was developed as an add-on for the Salesforce App Cloud, to create modern enterprise application.

Lightning offers components that can be easily integrated with CRM to improvise the user experience, eventually boosting the productivity of sales team. With Lightning one can have a fresh, modern and brilliant experience by accessing it on any kind of device.

Yes, Salesforce Lightning has a lot to offer, but it is essential to contemplate whether Salesforce Lightning is suitable for your business or not? As per industry experts, there are only 5% of the enterprises worldwide proficient enough to measure customer engagement efficiently. The reason other enterprises fail because they are incapable of gathering and utilizing customer information which can help them in carving out strategies. Hence to do this, enterprises must consider customers as a priority and bring them to the epicenter of business.

So, what Salesforce Lightning can do for you in terms of customer engagement? 

With Salesforce Lightning, enterprises can figure out various ways for connecting and collaborating with their customers. Lightning is designed in such a way where it has specific answers to every customer needs and it makes sure enterprises are fulfilling needs of the customer. So as I mentioned earlier, Salesforce Lightning is an excellent tool to drive customer engagement.  

Topics: Salesforce Salesforce Lightning migration Customer engagement

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.