Digital commerce has taken the world by storm and there is just no stopping it. However, digital commerce is also reshaping business models by discarding traditional methods. Earlier, when people had to buy something, they usually visited the store nearby and were able locate the store by looking at the signboards. Presently, digitization has totally transformed the way people shop and have forced enterprises to rethink upon their business strategy.
With respect to transformation, most of the enterprises are all set to ride on the digital wave. Enterprises are leveraging digital commerce to acquire more customers, drive customer relationship and generate more revenue. However, with these new beginnings enterprises have to face a lot of challenges which can readily impact their digital commerce business.