According to the updated Gartner report, 2015 will be the year of the tablet.
The last four years have seen an exceptional surge in the tablet market, one which almost sent the PC sales into a steep decline. This year alone, 285 million tablets will hit the market. In 2015, tablet sales are expected to reach 320 million as compared to 316 million PC (laptops and desktops) sales according to Gartner. Despite this some predict that though tablet sales will continue to grow it will probably be at a slightly slower rate owing to the growing popularity of phablets and smartphones and a relatively longer tablet ownership cycle. This supposed slowdown actually gives the tablet the perfect opportunity to reinvent itself. With newer concepts in tablets proposed by the top tablet manufacturers, the tablet buyer is left with phenomenal choice be it in tablet size or the technology. Tablets will continue to get lighter with extended battery life and more flexible hardware design such as the proposed foldable tablet from Samsung with a flexible OLED screen using YOUM technology. Despite the indicated tablet sales slowdown, there will continue to remain an audience that will require a device that is bigger than a smart phone with internet capabilities supported by an Android or iOS ecosystem offering more value and features at a very competitive price. As tablets get more cellular, they will become more proactive rather than reactive as they stand today. Competitive pricing and new and emerging markets are also going to be key contributors in the success of the tablet. BYOD’s will also play a huge role in tablet adoption and their subsequent move to the enterprise and this will contribute to their sales. Partnerships such as that of Apple and IBM also support the push of tablet to the enterprise with proposed industry specific solutions. If we look at the bigger picture, looks like Steve Jobs post PC prophesy, that tablet sales will surpass PC sales by 2015, is quietly coming true.
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