--- title: Retail and e-commerce trends to look for in 2019 description: We should be grateful for the opportunity of easy access to the internet and to the popularity and widespread adoption of the smartphone! What used to take many hours can now be performed within minutes with the help of digital and e-commerce platforms. image: https://blog.e-zest.com/hubfs/blog-files/Retail%20and%20e-commerce%20trends%20to%20look%20out%20for%20in%202019%201280x667.png --- [![e-Zest logo\_An accion lab company\_Colour](https://blog.e-zest.com/hubfs/images/Logos%20with%20Tagline/Corporate/SVG/e-Zest%20logo_An%20accion%20lab%20company_Colour.svg "e-Zest logo_An accion lab company_Colour")](https://www.e-zest.com/) - [WORK](https://www.e-zest.com/our-work) - [SERVICES](https://www.e-zest.com/our-services) - [Product Engineering](https://www.e-zest.com/digital-product-engineering-services) - [Enterprise Data Services](https://www.e-zest.com/enterprise-data-services) - [Digital Commerce](https://www.e-zest.com/digital-commerce-services) - [Digital Operations](https://www.e-zest.com/digital-operations) - [Digital Consulting](https://www.e-zest.com/digital-transformation-consulting-services) - [Digital Experience Design](https://www.e-zest.com/digital-experience-design) - [INSIGHTS](https://blog.e-zest.com/) - [CAREERS](https://www.e-zest.com/careers) - [ENTERPRISE DATA SERVICES](https://www.e-zest.com/enterprise-data-services) - [GENERATIVE AI](https://www.e-zest.com/generative-ai) - [Healthcare](https://healthcare.e-zest.com) - [Contact Us](https://www.e-zest.com/contact-us) - ![Elevating Product Engineering with AI and ML](https://blog.e-zest.com/hubfs/Elevating%20Product%20Engineering%20with%20AI%20and%20ML.jpg) [BLOGS](https://blog.e-zest.com) #### Elevating Product Engineering with AI and ML As technology evolves and customer choices broaden, there is an increasing ... [Read more](https://blog.e-zest.com/elevating-product-engineering-with-ai-and-ml) - ![e-Zest – An Accion Labs Company gets Recognition as a Contender in the ISG Provider Lens™ Study on Digital Engineering Services 2024](https://blog.e-zest.com/hubfs/e-Zest%20%E2%80%93%20An%20Accion%20Labs%20Company%20-%20Gets%20Recognition%20as%20a%20Contender%20in%20the%20ISG%20Provider%20LensTM%20Study%20on%20Digital%20Engineering%20Services%202024.jpg) [NEWS](https://blog.e-zest.com/news) #### e-Zest – An Accion Labs Company gets Recognition as a Contender in the ISG Provider Lens™ Study on Digital Engineering Services 2024 We are delighted to announce that e-Zest – An Accion Labs Company has been ... [Read more](https://blog.e-zest.com/news/e-zest-an-accion-labs-company-gets-recognition-as-a-contender-in-the-isg-provider-lens-study-on-digital-engineering-services-2024) - ![e-Zest Solutions supports Digital Pune Mission](https://blog.e-zest.com/hubfs/blog-files/Digital%20Literacy%20Bus%20e-Zest.png) [CSR](https://blog.e-zest.com/csr) #### e-Zest Solutions supports Digital Pune Mission **Pune, India:** e-Zest Solutions, a leading digital technology innovation ... [Read more](https://blog.e-zest.com/csr/e-zest-solutions-supports-digital-pune-mission) - [Work](https://www.e-zest.com/our-work) - [Services](https://www.e-zest.com/our-services) - [Insights](https://blog.e-zest.com) - [Careers](https://www.e-zest.com/careers) - [Enterprise Data](https://www.e-zest.com/enterprise-data-services) - [Generative AI](https://www.e-zest.com/generative-ai) - [Innovations](https://www.e-zest.com/innovations) - [Healthcare](https://healthcare.e-zest.com) - [About](https://www.e-zest.com/about-us) - [Contact](https://www.e-zest.com/contact-us) - [Blog](https://blog.e-zest.com/) - [News](https://blog.e-zest.com/news) - [CSR](https://blog.e-zest.com/csr) - [![Linkedin Icon](https://blog.e-zest.com/hubfs/icons/linkedin_icon_white.svg)](https://www.linkedin.com/company/e-zest-solutions/) - [![Twitter Icon](https://blog.e-zest.com/hubfs/twitter-logo-silhouette%20(5).svg)](https://twitter.com/ezest) - [![Facebook Icon](https://blog.e-zest.com/hubfs/facebook-app-logo%20(4).svg)](https://www.facebook.com/61259256638) - [![Instagram Icon](https://blog.e-zest.com/hubfs/instagram-logo%20(4).svg)](https://www.instagram.com/ezestsolutions/) - [![Youtube Icon](https://blog.e-zest.com/hubfs/icons/youtube_icon_white.svg)](https://www.youtube.com/user/ezestcorporate) [![Go to top icon](https://blog.e-zest.com/hubfs/AA%20Assets/top%20button.svg)](https://blog.e-zest.com/retail-and-e-commerce-trends#top) Hit enter to search or ESC to close Retail and e-commerce trends to look for in 2019 Retail and e-commerce trends to look for in 2019 - [Blog](https://blog.e-zest.com) - [Whitepaper](https://blog.e-zest.com/whitepaper) - [Playbook](https://blog.e-zest.com/playbook) - [News](https://blog.e-zest.com/news) - [Innovation](https://blog.e-zest.com/innovation) # Retail and e-commerce trends to look for in 2019 [Amol Pande](https://blog.e-zest.com/author/amol-pande) Feb 04, 2019 [m-Retail](https://blog.e-zest.com/topic/m-retail) [Digital Commerce](https://blog.e-zest.com/topic/digital-commerce) [eCommerce](https://blog.e-zest.com/topic/ecommerce) [Retail Commerce](https://blog.e-zest.com/topic/retail-commerce) - - - - ![Retail and e-commerce trends to look out for in 2019-290118](https://blog.e-zest.com/hs-fs/hubfs/Retail%20and%20e-commerce%20trends%20to%20look%20out%20for%20in%202019-290118.png?width=803&name=Retail%20and%20e-commerce%20trends%20to%20look%20out%20for%20in%202019-290118.png) We should be grateful for the opportunity of easy access to the internet and to the popularity and widespread adoption of the smartphone! What used to take many hours can now be performed within minutes with the help of digital and e-commerce platforms. The impact of digital technologies and digital transformation on the retail industry has been very significant. The business leaders in the retail industry have never looked back especially in the past decade with the advent of digital commerce that enables them to offer their customers with best offerings as well as experience. Many of us increasingly shopping and making important decisions through our smartphones is proof enough to point the digital evolution — retailers are willingly leveraging for sales and enriched customer experience. We all witnessed 2018 with a rise in e-commerce sales due to m-commerce, soaring demand for same-day deliveries, and increased usage of voice search as it was earlier predicted. As it happened, many online retail statistics from across the globe and especially from the UK proved these to be true. Every year brings with it a new set of technology switches and trends and market predictions that dominates the industry. So, here are the top retail and e-commerce trends and predictions 2019 is likely to bring. **Conversational commerce** Conversational commerce also enabled by AI and chatbots is like pairing a chatbot with your brand for customer service purposes. And doing so for sales purposes has the impact in the form of conversions. The same technology that allows chatbots to help users facing difficulties, can guide those on the customer journey until checkout. For instance, a chat bubble inquiring if your user needs are met and can start the conversation. Upon further prompting customers most likely will disclose more and more about what they’re looking for. The chatbot can then eventually recommend a couple of products they’re bound to like. **Omnichannel Platforms** Omnichannel shopping experiences are marked by seamless transitions from mobile to desktop, desktop to telephone, telephone to brick and mortar, brick and mortar to mobile, and any variation in between. In a study involving 46,000 shoppers, 73% of them used multiple channels to do their shopping, and businesses using four or more digital channels outperformed those using single or dual channels by 300%. And at the end of the day, shopping doesn’t necessitate everything being completed at the same time. It’s sometimes better and easier to take your time and spread it out between a couple of channels. **Technology disruptions** Emerging technologies like Augmented Reality (AR) and visual search are fuelling new methods of search and visualization that allow consumers to find and see products in a whole new light. For instance, AR lets buyers choose products with more certainty by allowing them to visualize them in a realistic environment, with more accuracy. It’s clear that in 2019 more and more brands are going to start delving into these technologies to provide their users with new and improved ways of interacting with them. **Increased mobility** The mobile trend has started a couple of years ago. We have only seen day to day advancements in the way it is used. After all, it’s easier to pull out our phones and browse than it is to sit down in front of a computer. Mobiles are handier compared to any devices. That’s the reason, one of the retail industry trends in 2018 reported that mobiles will continue to be one of the most prominent retail trends 2019 has in store in the form of mobile shopping and m-commerce. **Personalized experiences** Many brands like Amazon have been delivering personalized experiences to their users with the help of AI and machine learning. For example, offering product recommendations based on customers browsing and purchasing behaviour. In 2019, it’s likely that AI-based tools that enable personalization will be used by all types of businesses, from SMBs to enterprises, at an increased frequency. Research says, 43% of consumers prefer companies that personalize their experience, and a larger 48% will even spend more money when their experience is personalized. And when it comes to personalization it doesn’t stop at recommendations; email marketing campaigns and online adverts with personalized offers based on user interest are also becoming vital to improved bottom lines. **AI merchandising** In similar lines with delivering personal experiences, there’s been an uptake of brands using AI product merchandising to appeal their users to convert. This can be defined as promoting and displaying products by matching them with shoppers who would find them relevant and complete the purchase. When you consider that people hate being shown irrelevant content, it makes sense to display products they’re interested in, as opposed to those you yourself want to promote. This will become the new norm in 2019. **Automated customer service** Facilitated by AI is the automation of customer service, chatbots will highly come into picture here. It’s predicted that 85% of customer interactions will be handled without the need for human intervention by 2020. Moving forward here is a quick note, chatbots are AI-based programs that use machine learning to “talk” with users and learn from users, allowing them to improve over time without the need of being explicitly programmed to do so. And that in mind, chatbots are being adopted by brand after brand because of their incredible utility. By residing on websites or applications, chatbots can provide 24/7 support for users who need some help — all without a human presence. **Alternate delivery methods** Similar to same-day shipping, alternate delivery methods like drone deliveries, which allow for same-day deliveries, are becoming more popular. For instance, 79% of US consumers said they’re more than willing to request drone delivery if their package could be delivered within an hour, and 73% of survey participants said that they would even pay up to $10 for drone delivery. Like above, there’s just something special about ordering and receiving everything on the same day. These e-commerce and retail trends will bring the customers closer to their smart devices enforcing technology firms to innovate more rapidly. Retail firms and e-commerce companies in-turn will streamline their technology investments to enhance customer experience and digital sales. - - - ### Similar Blog [Advent of Mobile Commerce The world is on the move. As the geographic distance between people is diminishing, people are finding new ways to reach out to ... By Sumit Kittur Sep 27, 2012](https://blog.e-zest.com/advent-of-mobile-commerce/) [![4 Technology trends that are elevating customer experiences in a post-COVID-19 world](https://blog.e-zest.com/hubfs/4%20Technology%20trends%20that%20are%20elevating%204.png) 4 Technology trends that are elevating customer experiences in a post-COVID-19 world Since the beginning of the pandemic, we have witnessed several industries adopt digital in almost every part of their business ... By Amol Pande Jul 12, 2021](https://blog.e-zest.com/4-technology-trends-that-are-elevating-customer-experiences-in-a-post-covid-19-world) [![The new-age term m-commerce and why it matters?](https://blog.e-zest.com/hubfs/blog-files/m-commerce.png) The new-age term m-commerce and why it matters? And when we say m-commerce, this is what it implies mobile commerce or m-commerce — a monetary transaction completed using a ... By Amol Pande Mar 29, 2019](https://blog.e-zest.com/the-new-age-term-m-commerce) [![Virtual Captives Outsourcing](https://blog.e-zest.com/hubfs/blog-files/Virtual%20Captives%20Outsourcing.jpg) Virtual Captives Outsourcing If you are an enterprise owner, chances are that you want more for less. So you opted for a third party offshore outsourcing ... By Amol Pande Feb 09, 2018](https://blog.e-zest.com/virtual-captives-outsourcing) [![Cloud Security Concerns for CIOs](https://blog.e-zest.com/hubfs/cloud-security-1.jpg) Cloud Security Concerns for CIOs Owing to the rapid developments in technology, cloud computing has become an integral part of the enterprises. Cloud offers ... By Amol Pande Sep 15, 2016](https://blog.e-zest.com/cloud-security-concerns-for-cios) ## Helping Organizations Thrive in the Digital Age [Contact Us](https://www.e-zest.com/contact-us) - [About](https://www.e-zest.com/about-us) - [Services](https://www.e-zest.com/our-services) - [Work](https://www.e-zest.com/our-work) - [Insights](https://blog.e-zest.com/) - [Healthcare](https://healthcare.e-zest.com/) - [Accion Labs](https://www.accionlabs.com/) - - - - - - Dallas - Detroit - Hannover - Vienna - London - Pune © 2025 e-Zest Solutions - [Privacy Policy](https://www.e-zest.com/privacypolicy) - [Cookie Policy](https://www.e-zest.com/cookie-policy) Contact us Contact us e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.