Christmas has come early this year as Kentico Software launched newer version of Kentico i.e. Kentico 11. It offers peace of mind for users through its GDPR and data protection, all-in-one e-mail marketing solution and endless e-commerce possibilities. It has shown again that customer comes first for Kentico. It has addressed the features customers have been asking for with this release.
Let’s see in detail what Kentico 11 has to offer:
GDPR and Data Protection
Kentico's data protection app is highly customizable to help organizations comply with even the strictest data protection regulations, such as GDPR and PII. It can handle right to access, data portability, right to be forgotten, track the consents on your website, helping organizations avoid unpleasant fines.
Advanced e-mail marketing
With e-mail marketing in Kentico 11, organizations can immediately see how many people opened the e-mail and clicked the link. It helps in knowing which content was most engaging and helping optimize future mailings based on those results.
Google analytics e-commerce tracking
Using the Google Analytics E-commerce tracking features in Kentico 11, you can connect specific product, order and customer journey details with Google Analytics to gain powerful insights into visitors’ behavior. Through Google Tag manager, the broader overview of your audience based on demographics and purchasing activities can be studied. This can enable organizations optimize their e-commerce platform.
Enhanced e-commerce
In Kentico 11, they have rewritten entire e-commerce solution from scratch. Some of these changes are made to offer a straightforward buying experience with advanced discount scenarios, easy-to-redeem gift cards or coupons and the security of delayed payment.
Some cool new Integrations with Kentico 11
With Kentico 11, they are expanding their ecommerce and marketing capabilities through the program, bringing organizations some powerful capabilities.
- Ucommerce for Kentico
One of the biggest addition of this release is Ucommerce integration. Ucommerce is the .NET-based e-commerce integration for B2B, B2C, auction, donation, and subscription based businesses. Designed with commerce first approach in mind, it provides full order and payment lifecycle management in one solution, which can be integrated with many third-party platform including Kentico EMS/CMS
- Salesforce CRM Connect
CRM connect for Kentico enables the seamless integration of customers digital marketing and sales efforts. Kentico 11 has brought a new Salesforce CRM integration to help companies connect these two systems. By leveraging information in both platforms, users can get a holistic view of the site and ensure that they are connecting with their audience effectively and understanding their customers’ journeys.
Kentico 11 is packed with more features discussed here. You can know more about them by visiting https://www.kentico.com/product/all-features.
