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How to use Enterprise Social Collaboration to your company’s advantage

Sneha Sep 02, 2014

enterprise social collaboration Technology Enterprise Collaboration

What is Enterprise Social Collaboration?

An organization should be able to integrate its enterprise social network platforms with its business systems and processes to call itself a company with social enterprise.

Enterprise Social Collaboration (ESC) often involve social networks and high-level communication technologies such as voice, mobile, chat to imbibe higher teamwork and information sharing, aiming for faster business outcomes. The recent research in this field shows, the business returns due to well-planned ESC initiatives are no longer difficult to find.

Why and how Enterprise Social Collaboration means business!

Latest research brings forth tangible business benefits that can sprout from social collaboration.

Gone are the days of individualistic and independent work. It has become evident that we have to work together to take the business challenges head on. This is the core strength of collaboration.

Enterprises who have initiated social collaboration in their business, aligning and integrating social collaboration with their existing business processes are reaping higher business outcomes.

In the prevailing business model, increasing competition from domestic and global markets, lead business houses to constantly innovate and adapt. This is the main reason for the recent surge in the interest in enterprise collaboration. And it cannot be true without a valid business reason.

Recent research has identified companies that consider collaboration as their top business priorities. These companies saw higher business performance as compared to companies that did not prioritize collaboration.

The bottom line is: Enterprise Social Collaboration in the workplace is here to stay. Now the question arises as to how one embeds these new generation technologies deep into business practices and corporate culture?

  • Make it easy for your workforce to learn, connect, and share knowledge with one another through social collaboration tools that align and integrate with business processes and workflow. Make this system essential for your employees and watch productivity rise.
  • Make it universal. For your workforce who is on-the-go, whether they are using desktops or mobile devices, they need quick access to tools and technologies that promote productivity, easy communication, and responsiveness. Hence making your social collaboration far-reaching can be a crucial key to successful social sanctioning. This approach will help your enterprise deliver high value to your customers as well as employees, very quickly.
  • Make it measurable. If creating sustainable social collaboration is the first step, measuring the social adoption is essential to seal its success. Employees, who in this context are usually HR staff, often require access to high level data on how various social channels are being used and adopted. Based on your business model, this analytics might ideally happen across organization – either by geographical spread of your business or by your line of business. This analytics ultimately provides HR with valuable insights to help in the policy creation, processes and training to build skilled workforce.

Now unlock the collective power of your organization. Bring people, information, and ideas together in one place to drive your business forward. All this is possible through social collaboration.

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.