--- title: Enabling next-gen product development description: Product development is always the fancier child of software development – taking away the spotlight in board room discussions and tech conferences alike. With good reason – While application development continues to wrestle with larger problems with an increased focus on bringing consumer-like experience, product development is on a different level of experience and technology adoption altogether. image: https://blog.e-zest.com/hubfs/blog-files/Enabling%20next-gen%20product%20development-190909.png --- [![e-Zest logo\_An accion lab company\_Colour](https://blog.e-zest.com/hubfs/images/Logos%20with%20Tagline/Corporate/SVG/e-Zest%20logo_An%20accion%20lab%20company_Colour.svg "e-Zest logo_An accion lab company_Colour")](https://www.e-zest.com/) - [WORK](https://www.e-zest.com/our-work) - [SERVICES](https://www.e-zest.com/our-services) - [Product Engineering](https://www.e-zest.com/digital-product-engineering-services) - [Enterprise Data Services](https://www.e-zest.com/enterprise-data-services) - [Digital Commerce](https://www.e-zest.com/digital-commerce-services) - [Digital Operations](https://www.e-zest.com/digital-operations) - [Digital Consulting](https://www.e-zest.com/digital-transformation-consulting-services) - [Digital Experience Design](https://www.e-zest.com/digital-experience-design) - [INSIGHTS](https://blog.e-zest.com/) - [CAREERS](https://www.e-zest.com/careers) - [ENTERPRISE DATA SERVICES](https://www.e-zest.com/enterprise-data-services) - [GENERATIVE AI](https://www.e-zest.com/generative-ai) - [Healthcare](https://healthcare.e-zest.com) - [Contact Us](https://www.e-zest.com/contact-us) - ![Elevating Product Engineering with AI and ML](https://blog.e-zest.com/hubfs/Elevating%20Product%20Engineering%20with%20AI%20and%20ML.jpg) [BLOGS](https://blog.e-zest.com) #### Elevating Product Engineering with AI and ML As technology evolves and customer choices broaden, there is an increasing ... [Read more](https://blog.e-zest.com/elevating-product-engineering-with-ai-and-ml) - ![e-Zest – An Accion Labs Company gets Recognition as a Contender in the ISG Provider Lens™ Study on Digital Engineering Services 2024](https://blog.e-zest.com/hubfs/e-Zest%20%E2%80%93%20An%20Accion%20Labs%20Company%20-%20Gets%20Recognition%20as%20a%20Contender%20in%20the%20ISG%20Provider%20LensTM%20Study%20on%20Digital%20Engineering%20Services%202024.jpg) [NEWS](https://blog.e-zest.com/news) #### e-Zest – An Accion Labs Company gets Recognition as a Contender in the ISG Provider Lens™ Study on Digital Engineering Services 2024 We are delighted to announce that e-Zest – An Accion Labs Company has been ... [Read more](https://blog.e-zest.com/news/e-zest-an-accion-labs-company-gets-recognition-as-a-contender-in-the-isg-provider-lens-study-on-digital-engineering-services-2024) - ![e-Zest Solutions supports Digital Pune Mission](https://blog.e-zest.com/hubfs/blog-files/Digital%20Literacy%20Bus%20e-Zest.png) [CSR](https://blog.e-zest.com/csr) #### e-Zest Solutions supports Digital Pune Mission **Pune, India:** e-Zest Solutions, a leading digital technology innovation ... [Read more](https://blog.e-zest.com/csr/e-zest-solutions-supports-digital-pune-mission) - [Work](https://www.e-zest.com/our-work) - [Services](https://www.e-zest.com/our-services) - [Insights](https://blog.e-zest.com) - [Careers](https://www.e-zest.com/careers) - [Enterprise Data](https://www.e-zest.com/enterprise-data-services) - [Generative AI](https://www.e-zest.com/generative-ai) - [Innovations](https://www.e-zest.com/innovations) - [Healthcare](https://healthcare.e-zest.com) - [About](https://www.e-zest.com/about-us) - [Contact](https://www.e-zest.com/contact-us) - [Blog](https://blog.e-zest.com/) - [News](https://blog.e-zest.com/news) - [CSR](https://blog.e-zest.com/csr) - [![Linkedin Icon](https://blog.e-zest.com/hubfs/icons/linkedin_icon_white.svg)](https://www.linkedin.com/company/e-zest-solutions/) - [![Twitter Icon](https://blog.e-zest.com/hubfs/twitter-logo-silhouette%20(5).svg)](https://twitter.com/ezest) - [![Facebook Icon](https://blog.e-zest.com/hubfs/facebook-app-logo%20(4).svg)](https://www.facebook.com/61259256638) - [![Instagram Icon](https://blog.e-zest.com/hubfs/instagram-logo%20(4).svg)](https://www.instagram.com/ezestsolutions/) - [![Youtube Icon](https://blog.e-zest.com/hubfs/icons/youtube_icon_white.svg)](https://www.youtube.com/user/ezestcorporate) [![Go to top icon](https://blog.e-zest.com/hubfs/AA%20Assets/top%20button.svg)](https://blog.e-zest.com/enabling-next-gen-product-development#top) Hit enter to search or ESC to close Insights e-Zest members share technology ideas to foster digital transformation. - [Blog](https://blog.e-zest.com) - [Whitepaper](https://blog.e-zest.com/whitepaper) - [Playbook](https://blog.e-zest.com/playbook) - [News](https://blog.e-zest.com/news) - [Innovation](https://blog.e-zest.com/innovation) - [Media Kit](https://www.e-zest.com/media-kit) - [Healthcare](https://blog.e-zest.com/healthcare) # Enabling next-gen product development [Abhishek Mishra](https://blog.e-zest.com/author/abhishek-mishra) Sep 10, 2019 [Customer Experience](https://blog.e-zest.com/topic/customer-experience) [Product Development](https://blog.e-zest.com/topic/product-development) [Artificial Intelligence](https://blog.e-zest.com/topic/artificial-intelligence) [Product Engineering Services](https://blog.e-zest.com/topic/product-engineering-services) [Next-gen Product Development](https://blog.e-zest.com/topic/next-gen-product-development) - - - - *“We will eliminate the need for human coders by 2022 using AI”- **AI-Driven Development Companies*** *“Why would I create something that takes away my job?”- **Coders*** Product development is always the fancier child of software development – taking away the spotlight in board room discussions and tech conferences alike. With good reason – While application development continues to wrestle with larger problems with an increased focus on bringing consumer-like experience, product development is on a different level of experience and technology adoption altogether. The quote above doesn’t lead us to a chicken and egg problem. It raises pertinent questions about the role of developers as enablers in an AI-driven scenario where requirements and design get converted to code. I still remember the idea for a start-up which was shown to us back in college, where a series of business architectures were directly converted to high-level functions – That seemed fascinating. Two days ago, we launched the beta for a start-up where an architecture diagram was directly converted to code. Still fascinating, but very ubiquitous. This is like sci-fi penetrating the realms of software development. From creating AI models, programmers will see virtual coding partners playing poker with them for taking up user story tasks. 10% of product companies have started making forays into this and more are yet to come forward. The story doesn’t end with just AI-driven development. The hordes of testing data that were Excel-created in the dark ages and are script-generated now can be created by AI algorithms. How is this different from scripting? Instead of needing new scripts when the testing context changes, the AI algorithm can generate new data to match the new scenario. The coders’ quote at the start has a definitive answer and I think it is apparent from the context so far. The amount of creativity needed to create solutions that can generate and mutate the data output to make the test data work is gigantic. So, developers who can create AI-driven development tools would be the hottest thing in two to three years. Next-gen product development doesn’t stop there. Apart from development, testing and support, the product development approach is predicting the product adoption where big data can play a pivotal role. Instead of dabbling in user surveys and empathy mapping, (which are extremely useful exercises in their own right), the data collected for similar product launches could include the time, place of launch, geographical target, and immediate launch sentiment. All these can be factored into your product launch and adoption plan. We saw how emerging technologies can power next-gen product development and impact analysis, development, and testing in radical ways. More areas can be positively impacted. As we uncover more areas of exciting technology at play (for example, having a video stream track and analyze the customer’s expressions during a demo, with due consent, to know the unwritten product feedback) and reveal more visceral experience touch points, the arena of next-gen product development will become a field of super-niche innovators and thinkers. - - - ### Similar Blog [![Ensuring Accessibility & Inclusivity in Technology with Conversational AI](https://blog.e-zest.com/hubfs/Ensuring%20Accessibility%20%26%20Inclusivity%20in%20Technology%20with%20Conversational%20AI.jpg) Ensuring Accessibility & Inclusivity in Technology with Conversational AI The fact that the technology landscape is evolving is not breaking news, but the emergence of Conversational AI represents a ... By Shailesh Kulkarni Apr 08, 2024](https://blog.e-zest.com/ensuring-accessibility-inclusivity-in-technology-with-conversational-ai) [![Reimagining Customer Experience with Emerging Technologies](https://blog.e-zest.com/hubfs/blog-files/Newsletter/2024/Feb%202024.jpg) Reimagining Customer Experience with Emerging Technologies The advent of digital technologies has sparked a paradigm shift in how businesses operate and how consumers interact with brands. ... By Devendra Deshmukh Feb 22, 2024](https://blog.e-zest.com/reimagining-customer-experience-with-emerging-technologies) [![6 Ways to Meet 'Anywhere-Anytime' Service Expectations with Digital Engineering](https://blog.e-zest.com/hubfs/Banners/6%20Ways%20to%20Meet%20Anywhere-Anytime%20Service%20Expectations%20with%20Digital%20Engineering.png) 6 Ways to Meet 'Anywhere-Anytime' Service Expectations with Digital Engineering The expectation for 'Anywhere-Anytime' services has become quite evident in today’s digital world, with consumers seeking ... By Devendra Deshmukh Nov 21, 2023](https://blog.e-zest.com/6-ways-to-meet-anywhere-anytime-service-expectations-with-digital-engineering) [![Evolving Business Models: How Product Modernization is Creating New Avenues of Digital Revenue](https://blog.e-zest.com/hubfs/Healthcare_Microsite/Website%20Banners/Evolving%20Business%20Models%20How%20Product%20Modernization%20creating%20new%20Avenues%20of%20Digital%20Revenue_blog%20banner.jpg)](https://blog.e-zest.com/evolving-business-models-how-product-modernization-creating-new-avenues-of-digital-revenue) [Evolving Business Models: How Product Modernization is Creating New Avenues of Digital Revenue](https://blog.e-zest.com/evolving-business-models-how-product-modernization-creating-new-avenues-of-digital-revenue) [Product Modernization](https://www.e-zest.com/product-modernization) is a crucial strategy that involves enhancement/change of product features, product design & product ... By Devendra Deshmukh Oct 19, 2023 [![Winning With Personalized CX Digital Commerce](https://blog.e-zest.com/hubfs/Blog%20Graphic%20Personalized%20CX%20Digital%20Commerce%20V2-04.jpg) Winning With Personalized CX Digital Commerce Customers' purchasing patterns and expectations for the businesses they engage with have changed in unheard-of ways since the ... By Mohini Wable Nov 09, 2022](https://blog.e-zest.com/winning-with-personalized-cx-digital-commerce) [![Product recovery - The road to normalcy for your product](https://blog.e-zest.com/hubfs/Product%20recovery%20blog.jpg) Product recovery - The road to normalcy for your product We have already seen how the **Survival Viable Product (SVP)** helps product companies sail through difficult times like Covid. With ... By Abhishek Mishra Dec 24, 2020](https://blog.e-zest.com/product-recovery-the-road-to-normalcy-for-your-product) [![The Product Owner and The Pandemic](https://blog.e-zest.com/hubfs/The%20Product%20Owner%20and%20The%20Pandemic.jpg) The Product Owner and The Pandemic I won’t waste your time talking about COVID19. You are in a lockdown like me, waiting for this to blow over and the world to dial ... By Abhishek Mishra May 26, 2020](https://blog.e-zest.com/the-product-owner-and-the-pandemic) [![Putting the experience at the core of product innovation](https://blog.e-zest.com/hubfs/blog-files/Putting%20the%20experience%20at%20the%20core%20of%20product%20innovation-191125.png) Putting the experience at the core of product innovation Nothing is permanent in the fleeting, demanding world of product innovation – Everything, right from design, the customer ... By Abhishek Mishra Nov 25, 2019](https://blog.e-zest.com/putting-the-experience-at-the-core-of-product-innovation) [![Reducing Disparate Systems for Better Relationship Management](https://blog.e-zest.com/hubfs/reducing-disparate-systems-for-better-%20relationship-anagement.jpg) Reducing Disparate Systems for Better Relationship Management Isn’t that a loaded title? Loaded titles make me look smart but this one is really dumb at its core. Dumb, but very important. ... By Abhishek Mishra Jan 04, 2018](https://blog.e-zest.com/reducing-disparate-systems-for-better-relationship-management) ## Helping Organizations Thrive in the Digital Age [Contact Us](https://www.e-zest.com/contact-us) - [About](https://www.e-zest.com/about-us) - [Services](https://www.e-zest.com/our-services) - [Work](https://www.e-zest.com/our-work) - [Insights](https://blog.e-zest.com/) - [Healthcare](https://healthcare.e-zest.com/) - [Accion Labs](https://www.accionlabs.com/) - - - - - - Dallas - Detroit - Hannover - Vienna - London - Pune © 2025 e-Zest Solutions - [Privacy Policy](https://www.e-zest.com/privacypolicy) - [Cookie Policy](https://www.e-zest.com/cookie-policy) Contact us Contact us e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.