In this time of technological innovation and digital hyper connectivity, marketers need to make best friends with real time marketing tools. With the rise of wearables and machine to machine communication digital marketers today need to interpret business intelligence to connect with their target audience through brilliant digital experiences. What digital marketers need to understand is that these digital experiences have to tap into the very minds of the customers by providing intelligent experiences both online and in the physical retail outlet.
Real time marketing is allowing marketers to create integrated experiences using technologies to educate customers and help them make informed decisions. Since mobile and mobile apps have emerged as are a great way to connect with customers here are five ways in which they can help marketers get personal with real time marketing tools.
- Provide a high value service model by allowing customers access free mobile hot spots
- Utilize mobile apps for geomarketing to deliver specific content for an intelligent and personalized experience
- Utilize demographic intelligence to tailor in-store experiences by providing customer targeted information via their mobile apps and increase brand awareness
- Utilize GPS information to create a targeted value proposition to drive sales
- Use customer data to enhance in-store customer experience by keeping the end- goal of the experience in mind
Marketers who utilize power of mobile apps and technology tools to build interactions with prospective and existing customers can successfully create elevated user experiences which ultimately helps them effectively set their brand apart.
