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Blogs

Sarang Bhantar

Sarang Bhantar

Sarang is a Technical Lead at e-Zest and working on LAMP and other open source technologies for more than 7 years. Extensively worked on Magento and he likes to develop extensions. Other than professional life, his hobbies include travelling, driving and spending quality time with friends and family.

Recent Posts by Sarang Bhantar:

Tracking Magento 2 backend orders in Google Analytics using Measurement Protocol

e-Commerce tracking is of immense importance and a significant number of merchants use Google Analytics for tracking all the transactions or order details. Though Magento 2 has the inbuilt implementation to send the transaction/order details placed on webstore or frontend to Google Analytics, it lacks the same ability when orders are being placed from the Magento backend, the admin, or when orders are created programmatically. This problem further leads to a situation where reports from Google Analytics won't match the reports generated from Magento. Imagine if your financial reports are missing a bulk of the orders.

Topics: Magento 2.0 Google Analytics eCommerce

Delivering Omni-Channel Customer Experience with Magento

Delivering Omni-Channel Customer Experience with Magento

Organizations aspiring to either step into the world of omni-channel or transform their existing multi-channel into unified commerce should choose the right platform for implementation for their omni-channel strategy to work for them. Likewise, creating a pure multi-channel strategy and then transforming it into an omni-channel will leave you with less freedom. It takes fewer efforts to plan and execute one initially rather than at a later stage.

Topics: Omnichannel Magento eCommerce Digital Commerce For Developers

Omni-Channel vs Multi-Channel

When it comes to the world of commerce, omni-channel and multi-channel are the reigning buzzwords. In other words, while omni-channel and multi-channel are hot topics, that heat rarely produces clear guidance for execution and growth.

e-Zest Multichannel Vs Omni-channel
Developing a successful commerce strategy takes (1) understanding the key differences and (2) picking the one that’s right for your business. To do that, let’s look at each in turn
Topics: Omnichannel Multichannel eCommerce Digital Commerce Magento For Developers

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.