Sarang is a Technical Lead at e-Zest and working on LAMP and other open source technologies for more than 7 years. Extensively worked on Magento and he likes to develop extensions. Other than professional life, his hobbies include travelling, driving and spending quality time with friends and family.
by Sarang Bhantar, on Sep 29, 2018 2:25:00 PM
e-Commerce tracking is of immense importance and a significant number of merchants use Google Analytics for tracking all the transactions or order details. Though Magento 2 has the inbuilt implementation to send the transaction/order details placed on webstore or frontend to Google Analytics, it lacks the same ability when orders are being placed from the Magento backend, the admin, or when orders are created programmatically. This problem further leads to a situation where reports from Google Analytics won't match the reports generated from Magento. Imagine if your financial reports are missing a bulk of the orders.
by Sarang Bhantar, on Sep 6, 2018 11:31:23 PM
Organizations aspiring to either step into the world of omni-channel or transform their existing multi-channel into unified commerce should choose the right platform for implementation for their omni-channel strategy to work for them. Likewise, creating a pure multi-channel strategy and then transforming it into an omni-channel will leave you with less freedom. It takes fewer efforts to plan and execute one initially rather than at a later stage.
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