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Mandar Datar

Mandar Datar is a Technically and professionally competent PHP/Magento professional with 11+ years of experience in eCommerce domain. He is associated with e-Zest since last 3 years and working as Solution Architect. He is very passionate about music and playing cricket.

Recent Posts by Mandar Datar:

Ready-to-use steps to analyze the KPIs with Google Analytics data

If you run an online business, you need to continuously evaluate its performance to understand whether you are progressing in line with the revenue goal. Speaking about e-commerce, with such a wide range of indicators, it is easy to get lost and let the core business metrics out of your sight.

This post is to provide you with the ready-to-use steps to calculate the most strategic KPIs with the help of Google Analytics data.
Topics: Google Analytics eCommerce KPI Magento Digital Commerce

KPIs (Key Performance Indicator) one can’t ignore to charge Magento performance

In the last blog we discussed the various aspects of e-commerce KPI metrics and why following the outward-driven-customer-centric approach is advantageous for those seeking high growth in terms of the charging-up the performance of e-commerce portal. In this blog, we shall explore the important Key Performance Indicators for your Magento platform.
Topics: eCommerce KPI Google Analytics

Why e-commerce KPI should be outward driven and not inward?

To identify the metrics that help your online business grow is the key to improve your business and marketing decisions. Measuring those KPIs (Key Performance Indicators) can track your progress and help you reassure you are proceeding in the right direction. This is the reason why most successful e-commerce businesses are metrics obsessed and they regularly monitor the website. These metrics must be outward bound and not inward bound. By saying outward bound i mean being customer-centric that are decided by factors outside your organization and not inside your organization.
Topics: eCommerce KPI eCommerce Digital Commerce

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.