Mandar Thosar

Mandar is an Engineering graduate now transubstantiated in to Marketing professional. At e-Zest, he manages all marketing activities, be it traditional and on-line. His mission is to promote e-Zest to world.

Recent Posts by Mandar Thosar:

Getting ready for Cyber Monday - Scaling Digital Commerce technology backbone

Getting ready for Cyber Monday - Scaling Digital Commerce technology backbone

Businesses want to sell more and always are on the lookout for more opportunities to sell. Cyber Monday, a brainchild of Ellen Davis of the National Retail Federation, happened in 2005 and since then breaking its own sales records. According to Adobe Analytics, Americans are expected to spend USD 6.6 billion online on Cyber Monday which is more than Black Friday sales estimates.

Topics: Technology Digital Commerce Cyber Monday

The increasing role of AI in e-Commerce


The inclusion of Artificial Intelligence technology in e-Commerce has gone beyond the customary chat-bots that we see today. AI is expected to reduce the dependency of e-Commerce on sales reps to as much as 80%. This means AI is expected to play bigger roles in deciding who emerges on top in the e-Commerce arena. So what lies beyond chat-bots for AI-empowered e-Commerce?

Moving out from ‘Average Handling Time’ in the age of digital commerce

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The first real end-to-end tech affair for commerce industry was 'call centers'. Some ten or fifteen years ago, the growth of your business meant that you had to stack bigger call centers with more hundreds of servicing agents. Call centers were functioning relentlessly to satisfy your customers. An important measure to rate the performance was ‘average handling time’. A lot has changed since then.
Topics: Digital Commerce

Have good UX to drive your Digital Commerce success

Digital Experiences Start with a Great UX Process.jpg

Digital commerce is changing the pace of accelerating with new innovation, intelligence and technologies that can have an effect on business. This environment demands a new approach to commerce that impacts more dynamic market factors such as competitor activity, supplier relationships and consumer behavior.  

Topics: Design User Experience Digital Commerce design thinking

The new age of digital commerce

The new age of digital commerce .jpg

Going by the current online shopping trends of a growing online customer base across the globe, technology is shifting the power from brands to consumers who are well informed and have more options. It has shaken up the marketplace, allowing the most determined competitors to emerge as the new leaders changing the face of retail. 

Topics: e-commerce Digital Technology Digital Commerce

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.