Blogs

Mandar Thosar

Mandar is an Engineering graduate now transubstantiated in to Marketing professional. At e-Zest, he manages all marketing activities, be it traditional and on-line. His mission is to promote e-Zest to world.

Recent Posts by Mandar Thosar:

Have good UX to drive your Digital Commerce success

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Digital commerce is changing the pace of accelerating with new innovation, intelligence and technologies that can have an effect on business. This environment demands a new approach to commerce that impacts more dynamic market factors such as competitor activity, supplier relationships and consumer behavior.  

Topics: Design User Experience Digital Commerce design thinking

The new age of digital commerce

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Going by the current online shopping trends of a growing online customer base across the globe, technology is shifting the power from brands to consumers who are well informed and have more options. It has shaken up the marketplace, allowing the most determined competitors to emerge as the new leaders changing the face of retail. 

Topics: e-commerce Digital Technology Digital Commerce

Importance of digital experience in digital commerce

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Earlier, digital experience was just another notion but considering the present picture, digital experience must be the top priority for digital commerce businesses.

Having a good digital experience approach can help digital commerce businesses to survive the cutting-edge competition and unleash new business opportunities.
Topics: Digital Commerce Digital Experience

Big data in digital commerce

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Introduction

The evolution of big data and analytics have brought enormous opportunities for digital commerce industry. The large number of audiences offering massive amount of raw data are enabling digital commerce industry to add value and enhance the customer experiences.  

Fundamentally, big data follows two initiatives in digital commerce world. First is bringing in new opportunities and second is nurturing the existing and core value chains. By leveraging these approaches, digital commerce enterprises can expand their offerings and improve customer satisfaction.  

Topics: Big data Digital Commerce

How to layout an effective digital commerce strategy?

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In today’s age of digitalization, it is extremely essential for enterprises to implement constructive digital commerce strategy. This is because, it will help them engage and connect with their customers. There are various enterprise executives who believe they are on the right track in this regards. Opportunities are available only for those businesses that are able to realize the true potential of digital commerce, but if they fail digital commerce is not their thing.

Topics: Digital Commerce Digital commerce strategies

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.