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Partners - Channels and Alliances Roles and Responsibilities

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We have been discussing about partners – channels and alliances in my previous blogs posts. However, the question is who does what or rather how the roles of partners are differentiated. Though companies in late 2000 realized that to reach the business goals, direct sales strategy might not yield benefits to a greater extent, thus the need to establish the partners will come into picture. The company – partner approach will only be able to compete if it is part of an ecosystem or creates an ecosystem. Business success or client win entirely depends on how the various entities within a partner ecosystem are able to collaborate.

Topics: Alliances channel partner Strategic Alliances Partnership Strategic Partnership

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.