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Social Media Analytics

As Facebook gears up for its public offering, marketers are clamoring to understand how to use Facebook fan data. Facebook is now the second largest display advertiser on the Web. Advertisers spent more than $3-Billion on Facebook ads in 2011, which is expected to double in 2012. The web site receives more traffic than any other site, overtaking Google in 2011. Online social media represents a fundamental shift of how information is being produced, transferred and consumed.

Topics: business intelligence Social media analytics Social Analytics Technology

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.