Industries often faces challenges in identifying qualified prospects. This has been occurring quite frequently in this competitive market and the main reason is the non-alignment of marketing and sales team. Typically industry feels somewhere marketing is cost center and sales are revenue source, but in reality both are complimentary factor. In order to have sufficient qualified opportunities in pipeline, content always remains the major critical factor. Content has several meanings in context, but in business it means how clearly the offerings and results of the offerings are highlighted and shared across industry. It is more important to pass on the information precisely and clearly, rather than focusing on the source of shared information.