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Importance of implementing Key Account Management (KAM) practices in an organization

Key Account Management (KAM) is systematic process of engaging and managing specific group of existing customers. It assists to define, understand and achieve a set of goals which mutually benefits organization and customers. The KAM process helps in engaging customers and nullify competition with respect to the customer account, where the ultimate goal is maximizing the revenue.

Topics: Key account management Implementing KAM

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.