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UX and Fintech: The road ahead

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A few months ago, I had the privilege to look at and analyze a trading application, for purposes of feature listing and estimation. Now, it is not uncommon for financial applications to sport all those buttons, sliders and boxes that give the user a feature-rich end product. I also distinctly remember one of the executives iterating proudly about the host of features that their platform was able to provide. Only problem: they were bleeding customers. Some startup was able to dismount their platform from the top user-base position and they were doing it with seeming effortlessness.

Topics: ux Fintech PSD2

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.