B2B commerce has overtaken B2C commerce in multiple markets. It is also worth noting that B2B continues to be inspired by the B2C trendsetters. The concept of ‘experience’ continues to be defined and redefined by the competition, by technology and by the drive to improve conversion. B2C has always shown the path when it came to guided selling, automated repeat purchases, interactive catalogue and real-time inventory checks. B2B digital commerce has picked these bits and also strives to improve upon them to win more business. Regardless of the platform (B2B/B2C), the aspects listed above and more of them are important determinants in the game. These aspects are best solved using a CPQ (Configure Price Quote) solution.