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TABLEAU - Promising Business Intelligence Tool

Teena Gupta Sep 21, 2012

Tableau Desktop business intelligence Tableau Digital Tableau Server Tableau Story Telling In-memory Analytics Interactive Data Visualization Features of Tableau Tableau Public Business Intelligence Tool Tableau Maps Tableau BI Tool Technology

In today’s competitive world organizations are expecting a solution that can satisfy their information needs in just one click; solve business queries in seconds; with option to customize as per organizational needs. What Information Technology offers is a range of Business Intelligence Tools that assist organizations in taking business decisions more effectively and efficiently.

Out of 100s of Business Intelligence Tools available in the market, I experienced tableau and believe me it’s just awesome. This BI Tool comes with many rich features. You simply have to drag and drop things and you will get what you actually want, that too in just fraction of seconds.

Tableau offers four business intelligence products viz.

  • Tableau Desktop
  • Tableau Server
  • Tableau Digital
  • Tableau Public

Key differentiators

Key Features of Tableau

Key Features of Tableau

Tool for everyone

Most often, it has come to notice that, there exists a gap between the report developer and business decision maker, i.e. the one who consumes the report. Tableau bridges this gap to a great extent by offering report building capability which a lay man can use to develop a Business Intelligence Solution. This helps in minimizing the dependency on IT resources. The primary and one of the best features of Tableau is you need not be a technical expert. Business users like decision makers, department heads, sales and marketing heads, sales representatives, senior management can easily and effectively use Tableau to develop and generate reports to satisfy their information need while taking business decisions.


Tableau is one of the fastest Business Intelligence Tool available in the market. Tableau can create reports in minutes which might take hours in Microsoft Excel. One can connect to data source and in few minute’s time one can have attractive graphical visualizations to choose from.


Tableau’s in-built geocoding feature makes Map a core part of Tableau. Whenever users have data related to common areas like countries, states or post codes, they need not enter latitude or longitude data to locate that area on the map. Along with strong data visualization, tableau gives us flexibility to tell stories with maps and to use maps to drill down into related information.

Interactive Data Visualization

Tableau is one of the interactive Business Intelligence Reporting Tools available in the market. Tableau understands the type of data connected and suggests suitable visualization. Features like “Show Me” recommends the suitable data visualization based on the selected data.

Once it is connected to a database, Tableau automatically segments data into dimensions and measures.

Tableau offers vast number of data visualizations by reading the data which helps in discovering significant business findings. Tableau also offers drilling through the data, hence making it possible to reach to the lowest and most detailed information possible. To witness more stunning visualization power of tableau visit - http://www.tableausoftware.com/public/gallery/topic/Government-and-Public-Data


Tableau provides flexibility to choose how you work with data. One can directly connect to database or can use in memory technology. In memory can be used when database is slow or one needs to work offline or when live database connection is not possible.

Tableau has an ability to connect directly with almost all types of databases available in the industry. This significantly helps in reducing time and efforts for aggregating the data and importing into local data warehouse. Having direct connectivity with various data sources, more time can be spent in analysis. Tableau also understands and extends all the native functions available in the connected database.


Tableau is one of the most economical Business Intelligence Tools available in the market. Organizations can also save money as there is less dependency on additional IT resources.

Sharing of information

Tableau Server offers offline and online publishing of the data visualization which makes the information exchange fast, simple and effective. Tableau Server helps to share information along with underlying summary data via emails along with various data exports formats.

Maintains Security

Tableau respects security protocols. Every user has a unique id and password that restricts the access to business information.

Gartner’s Report

Magic Quadrant for Business Intelligence Platforms

Magic Quadrant for Business Intelligence Platforms

As per Gartner’s Magic Quadrant for Business Intelligence Platforms report 2012, tableau is placed under “Challenger” based on Gartner’s assessment of Tableau’s “ability to execute” and “completeness of vision”. According to Gartner’s report, Tableau has gained overwhelmingly positive customer survey feedback across the board in all measures in the survey, including ease of use, functionality, product quality, product performance, support, customer relationship, success, achievement of business benefits and view of the vendor's future

Source: http://www.gartner.com/technology/reprints.do?id=1-196WFCB&ct=120207&st=sb

In a nut shell Tableau is a new Business Intelligence Tool that answers business user’s needs, fits in any data architecture, maintains security protocols, offers data visualizations at a great speed, in short it is a complete Business Intelligence Solution.

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