Forrester research recently released vendor strategy prediction stating enterprise spending on Web 2.0 ie. Enterprise 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share.
Many blogger rushed to post their opinion on this research & these numbers. Most of them think these numbers are absurd, I strongly feel these number are irrelevant here. What is more important is trend that indicates steady & strong growth in adoption of Enterprise 2.0 technologies. Also important observation is over the period Enterprise 2.0 will become integral part of enterprise collaboration software/ initiatives & it will disappear into the fabric of the enterprise.
This research is definitely a great value for software vendors' who wish to focus enterprise 2.0 technologies & allied offerings. It focuses on "Can Software Firms Make Money Selling Enterprise Web 2.0 Tools?" & scope of vendor offerings while segmenting down its market(s). Most of important comment is 'Vendors' web 2.0 skills & delivery models will outlive their Products'. Its real big clue for e-Zest to further enhance its enterprise 2.0 competencies & to its enterprise 2.0 clients as well.