There are mobile apps for a lot of healthcare products that do great things. There are desktop apps as well that run patient monitoring, clinic management among other tasks. But, the web continues to be a place where suspects still become prospects and in turn, customers. It is easy to visit a URL and fill up some details to get a free offer or redeem some coupon code. It takes a little more motivation than that to download an app onto one’s phone and then click it open later for said offers or coupons. Hence, web is the place which companies have every reason to focus their prospect and customer acquisition activities on.